Top 10 Small Business Marketing Mistakes – Creating a Marketing Plan and Common Mistakes to Avoid

Business management and consulting, digital marketing, SEO, PPC, staff training and more

Marketing plans and their development are vital for any business. Common mistakes and a strategy for developing a plan that will work for your business.

They should focus on acquiring new customers, but also on retaining customers, with a strong focus on customer service. It’s much easier to generate new customers when your business has a great reputation. »

—David Phillips, CEO of SayWhat Consulting

SAN FRANCISCO, California, USA, May 16, 2022 / — SayWhat Consulting, LLC has just released Part 9 of the 10-part blog series titled “Top 10 Small Business Marketing Mistakes”. Small business owners often overlook the importance of a well thought out marketing plan and fail to realize the significant positive effect it can have on their business. A marketing plan defines the short- and long-term business strategy, including new customer acquisition, retention, and customer service. Marketing plans are time-consuming and confusing at times, but are one of the best long-term investments any business owner can make. Marketing is linked to all aspects of your business and can mean the difference between double-digit growth and failure.

We look at the essential elements of a marketing plan as well as common mistakes businesses make and how to avoid them. A poorly designed marketing plan forces business owners to constantly redefine their short-term goals. This forces them to make lower decisions for the long-term growth of their business and to have a more reactionary mindset towards a specific strategy focused on realistic goals. We cover the common aspects needed to create a successful plan as well as the mistakes business owners make when developing them, how to avoid them, and how to measure success. Generating customers is essential to the success of any business and a marketing plan plays an important role in achieving this goal.

“Small business owners often make the mistake of delegating this important task to employees with little training or experience in long-term business strategy. Hiring a consultant to develop a marketing plan for your business is worth considering,” says David Phillips, CEO and Founder of SayWhat Consulting, “but staying actively involved in the entire process is key. to ensure that their long-term goals for the business are targeted. on.”

Part 1 of the 10-part blog series looked at the importance of tracking all of your marketing while really knowing which marketing efforts are producing results so that you are spending your marketing dollars wisely. Part 2 of the series covered in detail the importance for small businesses to understand not only how to generate leads, but also the best practices for nurturing and converting them. Part 3 focused on creating a strategic marketing budget, with the understanding that a well-thought-out marketing budget gives your business direction, purpose, and a strategic advantage over your competitors. Part 4 looked at the details of how to choose a digital marketing company as well as the importance of unique content and its role in a company’s long-term SEO and social media strategy. Part 5 reviewed the importance of being a “good online citizen” and search engine optimization. Part 6 covered how to properly market your business through pay-per-click advertising, social media marketing while maintaining a strong online reputation through positive reviews. Part 7 discussed the importance of choosing the right digital marketing company, including 9 pages of information to help business owners through this process. Part 8 looked at the importance of analyzing your competition to dramatically improve your marketing and conversions. You can check out all the blogs here: Small Business Marketing Tips.

It is important to develop a strategic marketing plan knowing that it will not only detail the acquisition of new customers, but will also focus on customer retention and customer service. “Marketing plans should focus on new customer acquisition, but also customer retention and a strong emphasis on customer service.” says David Phillips, CEO and Founder of SayWhat Consulting “It’s much easier to generate new customers when your business has a good reputation. Just one bad review will cost your business new customers – it’s important that you have a strategy in place to keep customers happy and deal with negative reviews before they cost you customers.

SayWhat Consulting is an expert in the development of strategic marketing plans for small and medium enterprises as well as reputation management. We also offer a free 20-minute consultation to see if our services are right for your business needs. Small Business Marketing Plan – Click here.

You can see the 9 blogs published with the latest article to be published soon by visiting our blog here: This blog series contains nearly 70 pages of useful content that business owners can implement immediately to improve their business. New blogs are published every two weeks, so subscribe!

Learn more about SayWhat Consulting:

SayWhat Consulting was founded with business owners in mind. We know that business owners are placed in impossible situations trying to master all aspects of their business, including marketing, employee management, sales, lead conversion, customer service, customer retention. accounts, accounts, collections and everything else.

As a business owner, you may be interested in the Business Owner Advisory Program with SayWhat ( The Business Owner Counseling Program (BOCP) aims to provide business owners with the tools to ensure short and long-term success by meeting the needs of that specific business and owner. One of the most popular parts of the BOCP is the Marketing Management Package which gives you the power to have a Marketing Manager at a fraction of the cost to ensure all your marketing choices are educated, cost effective, high yielding and auditable. . Find out more on our site

Meet our founder

Our founder, David Phillips, is a successful entrepreneur and has grown his business for over 13 years while working at two Global 500 companies. business operations at dozens of annual industry-specific meetings. With over 20 years of real-world business experience – we know and understand almost every problem you’re going to and have faced – and what you’ll need to do to keep growing your business successfully.

We would like to hear from you. Feel free to call us at (424) 235-8704, check out our website ( or you can email David directly at [email protected]

David Phillips
SayWhat Consulting, LLC
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