THAI unveils marketing plan to boost tourism recovery


Thai Airways International has said it is ready to move forward to regain the trust of travel agencies and local and foreign partners, especially those in Europe, which is a key source market for the airline.

The announcement was made by CCO, Nond Kalinta, at a recent networking conference hosted by the airline at The Peninsula Bangkok, under the theme THAI Networking: Discover Brand New Sky.

THA CCO Nond Kalinta speaking at a recent networking conference in Bangkok

The event, which was sponsored by Mastercard, brought together major local and foreign travel agencies as well as international media. During the conference, THAI highlighted its sales, marketing and revenue strategies to coincide with the government’s plan to reopen the country.

Participants were introduced to new THAI products and services, and were briefed on the proactive progress of the airline’s rehabilitation plan.

The main THAI marketing strategies were highlighted as follows:

Optimization of sales and revenues
THAI will focus on potential revenue-generating destinations that will allow the airline to maximize sales and profits. THAI is also working closely with Star Alliance, partner airlines and THAI Smile Airways to expand its network of routes to new destinations.

Achievable products and improved services
New products and services will be introduced, such as exclusive privileges for Royal Orchid Plus members, pre-selected meal service for Royal Silk Class passengers and enhanced inflight entertainment. THAI is also working with Doi Tung, the Mae Fah Luang Foundation, to create an exclusive coffee called Black Silk Blend, which will be served on board to Royal Silk Class passengers.

Prices and distribution channels
Sales distribution will be further improved through collaboration with travel agencies and online channels. Pricing will be more simplified and dynamic at market demand.

Marketing communication
Digital marketing will be used extensively based on basic customer network behaviors to ensure a better access, engagement, personalization, connection and collaboration experience. This will be implemented with continuously improved content, social media harmonization and a modern CRM platform with AI capabilities.


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