Revelation of the Marketing Plan Manager of the Croatian National Tourist Board

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October 8, 2021 – The marketing plan manager of the Croatian National Tourism Board (HTZ / CNTB) has finally been revealed, along with the amounts involved.

As written by Poslovni Dnevnik / Marija Crnjak, as confirmed by the Croatian National Tourism Board itself, for the elaboration of the “Strategic and Operational Marketing Plan of Croatian Tourism for the period 2022 to 2026”, the Assembly of the Croatian National Tourist Office has selected a community of bidders composed of: the Spanish company THR Tourism, hotel and leisure accessories, SA and Horwath and Horwath Consulting Zagreb doo and Millennium Promotion doo

The proposed price is Kuna 3,480,000.00 excluding VAT, and the Croatian National Tourist Board should start to conclude a contract on the implementation of the project with the selected tenderer, in accordance with the price proposed in the call. offers.

The Croatian Ministry of Tourism announced on Monday that the aforementioned CNTB assembly adopted a decision on the selection of bidders for the development of a strategic and operational marketing plan for Croatian tourism for the period 2022-2026, and that the decision had been made as up to nine months after the initial announcement of the tender.

As explained by the Croatian National Tourism Board, the project implementation deadline is now 200 calendar days, and this countdown is set to start the countdown on the day of signing the contract.

” The development of the strategic marketing and operational plan of Croatian tourism, among others, will require an in-depth analysis of the main foreign tourism markets and consumer segments, which means an extensive analytical base, the development of a strategic framework, Operational marketing activities and implementation plans and the redefinition of the Croatian tourism brand through the development of guidelines for a new concept of global communication.

In addition to the above, the “Strategy for the development of sustainable tourism until 2030”, which is currently under preparation, will be one of the key bases for the development of the “Strategic and operational marketing plan of the Croatian tourism for the period 2022 to 2026 “, within the parameters currently defined, as well as the parameters that will be articulated in the final stages of the drafting of this national development document until its final adoption, as explained by the Croatian National Tourist Office.

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