suggests preparing a real estate logo and marketing plan for the new year

Estate agents are always looking for ways to grow their brands and generate interest in the properties they sell. By creating and improving marketing plans, agents can dramatically increase their bottom line.

According to, about three-quarters of property owners say they would be more likely to sign up with agents who use video to sell properties. It is clear that marketing is crucial to the success of a real estate business. Whether creating a plan from scratch or revamping an existing strategy, follow these tips on prepare your real estate marketing plan for the new year.

Identify the target audience

When creating a marketing plan, agents should understand the specific needs and goals of their target customers. Start by researching the local real estate market. Does the company focus on residential or commercial properties? If most ads are commercial, are they targeting small businesses or large businesses? If there are more residential listings, are buyers and sellers in the area in different age groups? Many buyers and sellers say they get their information online from a link.

Establish a brand

Once the target audience has been identified, agents must ensure that their online identities are consistent and clear. An agent’s brand is the perception others have, and every time someone sees the company’s logo or name, they’re forming an opinion. Take the time to decide what kind of impression you want to leave on potential customers. Count on the experts from a place like GraphicSprings to help design a logo that perfectly matches the company’s brand.

Learn more about lead acquisition

During the lead acquisition process, agents work to get potential customers into their pipelines, with the goal of gathering detailed information. A good example would be to organize a seminar for first-time buyers. To register, a participant will provide their details on a registration sheet or an online form. By asking people for their information, we generated leads.

This information can be used for market research, which will provide a better understanding of buyers in the area and allow the company to contact these prospects later. If the company distributes a newsletter, the email addresses of these prospects can be added to the mailing list, so that they remain in the pipeline.

Focus on SEO

Search Engine Optimization or SEO is the process by which companies help their websites appear in search engine results. Organic traffic can be increased by using select keywords, and building a real estate website is easy.

From there, agents can create landing pages, blog posts, and other content. When blogging, use keywords that make content more likely to appear first in search results. For example, an agent in a certain area might use the keyword “first time home buyers in this area”. The goal of search engine optimization is to get a site to appear at the top of search results when local shoppers search for those keywords, which drives more traffic to the site. Various keyword research tools can help agents determine which keywords to use.

Follow these tips for a solid New Year’s marketing plan

Realtors are always competing for business. With the housing market at an all-time high, it’s more important than ever for agents to invest in their marketing efforts. Finding the right audience, establishing a brand, and focusing on SEO are just a few ways to create a more effective marketing plan for this year and beyond.

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