Prepare your real estate marketing plan for the new year – RISMedia


As 2021 draws to a close, real estate professionals are wondering what to expect in the new year. From the ever-changing housing market to an endless influx of new home buyers, finding the new and better ways to do business is a top priority. When it comes to marketing, which can arguably be the most important aspect of a successful real estate business, there are some things and tasks that need to be looked at, refreshed and updated as we move towards a new T1.

So, as you sit down this month and prepare your 2022 Real Estate Marketing Plan, don’t forget these essentials that could lead you to your most successful year yet!

Update your photo
Portraits, especially for real estate agents, are a necessity. Because this is a face-to-face industry, it’s important that agents put a face to their name, especially on social media, their website, and in their marketing materials. However, many people from all walks of life often take a professional photo and go into business, going years without updating.

The New Year is a great time to update your portraits, modernized to adapt to new trends and show who you are today, rather than who you were five (or more) years ago. Make sure you have fun with your new portraits, highlighting your brand colors, niche, location, and most importantly, your personality.

Refresh your online presence
We’re heading into 2022 when most buyers and sellers start their home and agent search online. That’s why it’s so important to make sure that your website, and any other place you promote your business online, is up-to-date and ready for the New Year. View your website on both your desktop and mobile device to ensure a quality experience, both visual and technical, and update as needed.

Test all links to make sure they lead to the right social or info pages, and make sure your contact information (email, phone number, address) is all up to date. Check out even the websites of your fiercest competitors to see how yours stacks up and make updates to improve your website, from images to content to features.

Evaluate your social media strategy
A strong social media strategy is a must in today’s environment, especially when it comes to business. For agents, social platforms provide a space not only to promote their business and ads, but also to educate and interact with past and current customers, as well as to prospect prospects and new customers.

Facebook offers analytics, so be sure to take a look at your performance over the past year to see where you can improve. For other platforms, such as TikTok and Instagram, create a plan to use certain features, such as video, reels, and stories, to keep up with social trends while promoting your brand and business. . Take the time to create a social media plan for the New Year, complete with a calendar, content, and campaigns, such as surveys and giveaways.

Offer quality content (especially video!)
Speaking of content, whether you plan to share articles, infographics, or videos, you need to make sure it’s high quality and informative. If you have a blog, share your content on your social media accounts and in newsletters in your sphere of influence. If you don’t have a blog, you may want to consider starting one to boost not only your online presence, but your reputation as an experienced and educated agent as well.

Don’t have enough time to create your own content? Consider using RISMedia’s ACESocial, a content solution platform that automatically posts high quality real estate and lifestyle content to your social media pages! On the video side, if you haven’t yet attended the virtual tours, live Q&A, and podcasting, now is the time. Step into the cutting edge New Year, giving your audience the kind of content they need, and it will help you stand out from the competition.

Paige Brown is the Content Editor for RISMedia. Send him your ideas for real estate news by e-mail at [email protected].


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