Pasadena Water & Power Mulls marketing plan to raise drought awareness – Pasadena Now

Pasadena Water and Power recommends a contract with Pastilla Inc., a Pasadena-based marketing and advertising agency, to create and execute a water awareness campaign and provide marketing and outreach support to advance plan goals. of the City’s Water System Resources (WSRP), which outlines water planning for Pasadena for the next 25 years.

The proposed contract, worth $400,000 for a four-year term ending in 2025, will be presented to City Council’s Municipal Services Committee on Tuesday, April 12.

The contract will involve the creation of a community education and communication strategy on water issues impacting Pasadena and the region, and will help promote PWP’s ability to achieve its goals as identified in the WSRP 2020.

“Pastilla will create a campaign to raise awareness about Pasadena’s water supply and the actions needed to build climate resilience,” PWP said in an agenda report for the Pasadena City Council. “The campaign will motivate customers to support our local water supply by initiating new infrastructure projects, while engaging them in programs and practices that reduce their carbon footprint and optimize water use through efficiency, conservation, reuse, recovery of rainwater and rainwater.”

Pastilla’s campaign elements will include bus shelter posters, streetlight banners, point-of-sale displays, bus wraps, local advertisements, brochures, utility bills and program apps, a added the report. PWP said that by using a full range of media, it plans to reach more customers with multiple views and hopes to create greater impact.

The 2020 WSRP was adopted by City Council on October 4, 2021. In addition to outlining water planning for the next 25 years, the WSRP also prioritizes conservation, increasing local supply water supply and the restoration of a resilient watershed and a sustainable groundwater basin.

PWP currently has 170,000 customers in its service territory.

Pastilla Inc.’s profile shows that the company has been developing creative campaigns for over 17 years and has also done work for Fortune 100 companies and agencies such as Microsoft, Disney, Nokia, Cedars Sinai Medical Center, Caltech, La city ​​of Los Angeles. , Metrolink, City of Glendale, and Pasadena Department of Economic Development and Public Health.

The company’s founder and creative director, Rudy Manning, is a graduate of the ArtCenter College of Design in Pasadena.

Funding for the contract will be provided through the use of existing and future budget appropriations from the Water Operating Fund. PWP said it expects to spend $85,000 of the contract amount in the current fiscal year.

The Tuesday Municipal Services Committee meeting begins at 4:00 p.m. and is open to the public by and

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