Organic grocer Huckleberry NZ chooses Chemistry to lead marketing strategy and creative tasks – Campaign Brief NZ
Beloved organic grocer, Huckleberry NZ has appointed Chemistry to lead its marketing strategy, creative development and media planning after a competitive bidding.
Huckleberry NZ is Auckland’s largest organic supermarket with several stores located throughout the North Island with plans for expansion.
With the organic sector in New Zealand estimated at around $750 millionindustry experts expect the demand for organic products is increasing as they become cheaper and more accessible in the long run.
Darren Guo, new General Manager and Co-Owner of Huckleberry: “Having recently acquired Huckleberry, we have huge plans for the future, which include creating the most memorable and enjoyable grocery shopping experience for families. New Zealanders.
“With plans to integrate traditional grocery store concepts with modern ideas that are fun for our customers, it’s Chemistry’s voice that has really stood out – their enthusiasm for the brand and their ideas for how we can bringing our dreams to life as a team led us to partner with them.
Chemistry will work on the strategic direction of marketing campaigns to increase marketing metrics that correlate with sales revenue for Huckleberry.
Theo Larmer-Cottle (above left), Client Manager, Chemistry, says: “We are thrilled to be working with the Huckleberry team to grow an already incredible and loyal fanbase and take them to greater heights. .”
Mel Moss (above right), Managing Partner, Chemistry: “With a focus on growth and sales, we will take a distinct approach to Huckleberry’s marketing strategy, using creativity and digital to leverage the innovation that already exists within the business.
Chemistry works with some of the country’s leading retail, automotive, financial and consumer brands including Red Rat, Shick Razors, Jaguar Land Rover, State and AMI Insurance, St John’s and Samsung.
The Chemistry appointment takes effect immediately.