Kyber Digital explains the use of educational videos as a marketing strategy

Lacey Township, New Jersey –

Kyber Digital, an account-based marketing agency for B2B businesses, recently posted a blog post on its website that explains how to start using educational videos to educate viewers and in the process, get new customers. Reaching potential customers through videos is a great idea as more and more people are taking to YouTube to learn how to do things. Whether selling a product, service, or simply sharing knowledge on a certain topic, instructional videos should be engaging, easy to understand, visually appealing, lively, and address audience pain points.

This article is available at

Jay Miller, CEO of Kyber Digital, says, “As you begin to formulate your content marketing strategy, consider implementing educational videos to gain new customers. Whether your audience is on social media, Facebook Live, or YouTube, you need to educate your viewers and connect with your audience through video media. Video is essential to your marketing strategy, but how do you start using videos to educate your viewers and grow your audience? This is what we discuss in our recent blog post.

The first step is to plan the videos by determining a number of things. These include: the type of content that will present the product or service in the best possible way; the subject to be taught to the public; the target audience; the public problem to be solved; the length of the video; budget; and the format to use.

The next step is to create a script for the video. This will allow the presenter to appear more professional and the script ensures that everything that is supposed to be mentioned is actually discussed. A script will also avoid having to do a lot of modifications. The script should indicate the diagrams, photos or other visual effects to be used; the flow of the narrative; and inserting a little humor into the video.

The next step is to record and then edit the video using a camera, smartphone, computer or tablet. A screencasting program can be used to pause, up and redo certain parts of the video. Some programs will allow video editing and adding some commentary. It is also advisable to use a high quality microphone to ensure that the voice is clear and can be heard to ensure the message gets across to the audience. To learn more about Kyber Digital, people can visit their Facebook page at

And the last step is to publish the video. It is important to post the video on various channels including YouTube, its website, and various social media platforms. The goal is to help viewers of the video share it with as many other viewers as possible. It is also important to optimize, engage, analyze and market the video. Optimization means it should rank well on search engines. Thus, it is important to use a catchy title for the video and include a description that will let the target audience know what they can expect to see in the video. Engaging means responding to all comments and reactions to the video to make viewers feel valued. It’s also important to check the analytics to determine if the video is working or if changes are needed. Finally, it is important to market the video, possibly using paid ads to reach more viewers.

Founded in 2017, Kyber Digital is an account-based marketing agency for business-to-business (B2B) businesses and serves clients from various parts of the world. Their main objective is to create a demand for the activities of their clients. They developed Quantum Audience Targeting, which was created specifically for industrial and commercial entrepreneurs who suffer from stagnant growth. This is different from conventional outbound sales methods because their system only targets ideal customers or businesses that are currently in buying cycles and need the customer’s services now.

Those interested in learning more about the services provided by Kyber Digital can visit their website at, or contact them by phone or e-mail.

digital kyber
343 Harbor View
Forked River, New Jersey
(215) 305-8769


For more information about Kyber Digital, contact the company here:

digital kyber
Jay Miller
[email protected]
343 Harbor View

Comments are closed.