Is it time to add NFTs to your marketing strategy? Meet the brands pioneering a digital future
The future of marketing is digital. We are in a time where we can live our “second life” entirely online. Technology continues to enable a powerful digital future. From digital currencies to the virtual metaverse, the online sphere is constantly evolving.
From virtual reality to the rise of cryptocurrency, the demand for technological change is evolving based on new consumer needs and gratifications. The question is, how can smart marketers integrate these new digital trends into their strategy?
As NFTs hit the marketing scene, they are poised to become the next digital trend consumers will engage with. How do the experts plan to fit crypto into their game plan? Who are the pioneers paving the way for a more digital future of marketing?
Can NFTs be used for marketing success?
For those of you who have been living under a digital rock, NFT are basically large chunks of data that are stored on a digital ledger. They are similar to other forms of crypto-assets such as Bitcoin and Dogecoin. However, they are particularly unique because they can be applied to creative digital assets such as illustrations, memes, and even tweets.
The NFT itself can be described as the digital certificate of ownership of one of these creations. They can be sold or traded to others for its virtual value. Using a blockchain ledger, NFTs can be traded similarly to cryptocurrencies. Their value goes up and down based on market trends.
So where does marketing come from? Well, the success of NFTs has only grown in popularity over the past few years, quickly catching the attention of digital natives such as Millennials and Gen Z. While NFT mega sales are making headlines newspapers, such as the sale of Jack Dorsey’s first tweet for a whopping $2.9 million, it’s no surprise that the success of NFT’s engagement caught the eye of marketing experts.
In fact, Reuters reported that NFT sales reached $25 billion in 2021 alone, suggesting that growth is yet to come as we enter 2022. As the new digital concept continues to go viral online, exploring the use of NFTs in branding is a great way to increase brand awareness in the online world.
As the realms of possibility continue to expand for NFT marketing, brands can consider creating NFTs from a number of creative outlets such as fashion, virtual real estate, digital artwork and even elements of the metaverse.
The Benefits of NFT Marketing
There are a number of benefits associated with adding NFT to your marketing strategy. Whether it’s grabbing the attention of a digitally active demographic or protecting your brand image, read on to find out why introducing NFT-based tactics could be key to your success.
Reach a wider audience
If you’re looking to grow your audience, embracing digital trends like the rise of NFTs will set you up for victory.
With 15,000-50,000 Daily NFT sales, the NFT market is rapidly gaining popularity. Especially among young digital native consumers. Brands that want to reach new audiences who may not stumble upon their product/service outside of the digital realm can use NFT marketing to attract a new, diverse group of consumers who can breathe new life into traditional brands.
Take Bike for example. The card company founded in 1800 has embraced the world of NFT marketing in an effort to reach a new digital demographic.
(Image source: Bike)
After purchasing NFT assets designed by Adrian Valenzuela, Bicycle customers have access to card game presales. They can attend exclusive events and have the chance to access a digital deck of NFT cards.
Bicycle’s new digital transformation has propelled its audience through the roof. This opened the brand up to digital natives interested in new technologies as well as frequent card players. Bicycle CEO Stefaan Merckx says launching NFT is a great way to reach new consumers while staying true to the brand’s roots.
“At Bicycle, we are a heritage brand that has been at the forefront of playing cards for over 135 years and this launch of NFT marks a special moment in our history where we are bridging the gap between tradition and innovation,” said he declared. “Looking forward, we will continue to reach new consumers and generations, while remaining true to our history.”
Develop brand awarenesss
Did you know that #NFT has been viewed over 5.9 billion times on TikTok alone and that number is growing fast?
If you want to build brand awareness and increase your chances of going viral, it’s time to get comfortable with the kids and start embracing new tech trends in your marketing strategy.
Pizza Hut adopted the NFT strategy in an effort to promote its new pizza flavors. Pizza Hut Canada recently launched its “One-Byte Favorites” campaign, where customers could purchase an NFT sold for the equivalent of a bite of pizza.
(Image source: Eater)
The campaign helped promote their four new flavors and increase brand awareness with a digital audience.
Send targeted messages
Adding NFT to your marketing strategy is an easy way to create a unique customer experience. NFTs can represent a number of creative assets such as art, audio, and video in a new campaign. They can encourage interaction and engagement with your brand.
Even better, smart marketers can use NFT tokens to send a personalized message to specific audiences.
Depending on how you want to communicate your concept release, marketers can now choose from a number of social channels. You can use the metaverse for NFT campaigns, using specific platforms to speak directly to their targeted demographics.
How to add an NFT to your brand strategy
If you want to add an NFT to your next marketing campaign, you’ve come to the right place. From the planning phase to crafting the perfect message. Here are some important steps to remember when going crypto crazy with your strategy.
Trust your customer information
Does your target audience know what an NFT is? Are they likely to interact with your campaign? These are the first two questions you need to ask yourself before embarking on an NFT marketing business.
Trusting your customer information is essential if you want to see success. Using analysis tools such as Finteza Where Google Analytics will help you track audience behavior and engagement with the content you’re looking to promote. Marketers need to know their target demographic. Then they can make sure the technology is suitable for the customers they plan to serve.
Thinking of breaking into the tech industry and advertising your NFT campaign in the metaverse realms? You will need to ensure that your brand demographics will follow in your footsteps.
Choose the ideal partner
Marketing to the masses is all about usability. If you want a large audience to interact with your NFT, the key is to make it accessible to beginners and loyal NFT consumers.
Marketers should collaborate with blockchain partners that are beginner-friendly and widely accessible across a number of devices.
Ethereum was the first blockchain partner to support the growing popularity of NFT. is an excellent choice of collaboration. Well known in the online sphere, Ethereum’s secure and decentralized technology is trusted by crypto fans. It is also an easy starting point for beginners.
Send a message
While NFTs can be a visual asset and a form of creative branding, like all campaigns, they need to send a message to their audience. Are you looking to promote a product release or demonstrate your brand values? Your NFT campaign should incorporate a corporate message.
Choosing the right partner can also influence the campaign message. Smart marketers should consider partnering with nonprofits to improve the story they’re trying to tell their audience.
(Image source: ViciNFT)
For example, Aquarium of the Baya San Francisco-based aquarium in partnership with ViciNFT and launched her own NFT campaign in 2021 that appealed to a tech-based demographic while using her platform to send messages about supporting the environment of marine life.
The future of marketing?
NFTs continue to become more popular in the online world. It’s up to marketers to start integrating new technological advancements into their strategies. Today’s consumer is more active than ever. Brands need to follow the trend if they value customer retention.
As for the future of marketing, it’s clear that the only way is digital. Activists must be prepared for extreme digital changes in a post-pandemic landscape. It’s NFTs today, but it will be something else tomorrow.