Hey Markie, Optimize my local marketing strategy: BrandMuscle

BrandMuscle reinvents channel marketing programs with Markie, the industry’s first local marketing virtual assistant

BrandMuscle, the industry leader in local and integrated channel marketing, announced plans to introduce a virtual assistant later this year that will help local partners intelligently solve their local marketing challenges. Dubbed Markie, The Local Marketing Virtual Assistant™, this technology will transform the channel marketing landscape by removing barriers to partner engagement. Local partners who are struggling with marketing will be able to ask Markie to make recommendations and execute tactics for them using AI.

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The State of Local Marketing Research from BrandMuscle highlights the fact that channel partners are key to increasing brand awareness and local sales, but they need guidance on the right assets, messages and tactics to succeed in local marketing. In fact, 34% of partners seek marketing recommendations, 33% said they should focus on dedicated program support, and 35% said tools to help manage their marketing program were outdated or unavailable. . Markie solves these problems by making local marketing advice and personalized recommendations extremely accessible. Partners can ask Markie a question via text, email or chatbot within BrandMuscle’s smart local marketing platform and receive immediate local marketing advice.

For example, partners can ask Markie, “What’s my co-op fund balance?” and Markie will tell them the exact dollar amount available, then suggest a subscription plan to sign up for.

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In addition to checking their co-op balances and opting into do-it-yourself subscription marketing packages, partners can leverage Markie to submit refund requests, customize brand-approved templates, and access campaign reports. . With just a few clicks, Markie is available to guide them in executing the local marketing campaign and how to use their co-op funds. With answers available in seconds and no consultation meeting required, partners will find that barriers to program participation have been broken down and they will discover that the impact of Markie’s income-generating actions are well worth the minimal time investment. .

“We’re making it easier than ever for local partners, who are often time-strapped small business owners, to opt for marketing tactics that will drive sales on their site,” said Sarah Hennessy, Senior Director, Management products at BrandMuscle. . “While many channel marketing programs provide a checklist of marketing capabilities and tactics, only BrandMuscle offers a platform that seamlessly integrates the marketing tactics, technology and guidance partners really need. .”

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