Government urged to clarify tourism marketing plan ahead of high season


Following the government’s decision to reopen 10 other provinces to international visitors from November, tourism operators are asking for a clear plan before the high season. Yesterday, the Center for Covid-19 Situation Administration agreed to a number of measures, including reducing curfew hours in dark red provinces, allowing a number of businesses to reopen, and extending the emergency decree until the end of the month. At the same meeting, it was agreed to reduce quarantine to 7 days for arrivals fully vaccinated from October and to reopen Bangkok and 9 other provinces from November.

However, from Friday, tourists will be able to go directly to Krabi (including 2 new destinations of Klong Muang or Tubkaak) Phang Nga, and Koh Samui. Tourism operators in these regions are urging the government to introduce a clear marketing strategy for foreign visitors, with Charintip Tiyaphorn of the Krabi Tourism Council noting that such plans take time to generate demand. From October 31, flights are expected to resume from Singapore and Malaysia to Krabi, while flights from Scandinavia will resume from November 1.

“After gaining approval, the marketing campaign will need at least a month to generate demand. Foreign operators and travel agents are therefore keen to hear an official announcement to manage bookings in high season.”

Pongsakorn Ketprapakorn of the Phang Nga Tourism Council says a clear reopening strategy will allow operators to launch marketing campaigns and give overseas tourists time to plan their trips. There is currently confusion around the planned reopening, including questions such as whether or not tourists can take day trips to another province in their first 7 days.

Meanwhile, Koh Samui Tourism Association’s Ratchaporn Poolsawadee said hotel occupancy rates on the island had stuck at around 15% recently. He hopes the reopening plan will increase demand for vacations on the island, but says it will also depend on important factors such as the resumption of flights from Russia.

For more information on how to enter Thailand during the pandemic, CLICK HERE.

THE SOURCE: Bangkok Post

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