Dumfries and Galloway Council develop marketing plan to recruit frontline workers
A marketing campaign is being developed to help recruit essential frontline workers that Dumfries and Galloway Council sorely need.
The local authority is struggling to provide key services due to understaffing, mainly caused by the current Covid situation.
A series of recruiting tours will take place in the region over the coming weeks to find workers to fill vacancies in the majority of departments.
Council heads will also today seek permission from the finance committee to spend Â£ 15,000 on a recruiting marketing campaign.
It is proposed that the money be spent as follows: Leaflet deposit: Â£ 9,300, radio ads: Â£ 1,750 and infomercials / posters / leaflets: Â£ 3,950.
A report which will be submitted to the finance committee specifies: “This is part of the work undertaken on a marketing and communication strategy in response to the recruitment challenges within the home care service, as part of the health and social partnership.
âThe finance and procurement manager has indicated that funding to meet this demand is available within the Scottish government funding received to support the impact of Covid-19 in the current fiscal year. “
The extreme pressures facing the board were discussed at the recent Response, Renewal and Restoration Committee.
Speaking at the meeting, Richard Grieveson, Managing Director of Response, Renewal and Recovery, said: âWe have looked at the number of vacancies and the significant pressures in the departments – due to direct absences and not direct from Covid.
âSubsequently, we prioritized 101â business critical âmessages. They are at the heart of the accelerated approach to employment.
âThey include a range of different people – cleaners, restaurateurs, truck drivers, homeless workers, road workers, senior social workers, and so on.
âWe’re looking at a whole range of different approaches – not just recruiting events – to target these positions. “