Deferred Payment Systems May Be The One-Time Marketing Strategy You Are Looking For


DEDGE PAYMENTS ARE MORE and more popular. Because they give some patients the financial flexibility they need, deferred payments can be extremely important to your patient acquisition and marketing strategy.

Providing deferred payments to patients is one of the best ways to get them the eye care and glasses they need, even if they can’t afford it all at once. Your optometry practice may already offer these types of payments, but have you considered creating marketing campaigns around the offer?

Communicating your deferred payment system just might be the unique marketing approach your firm needs.

Why deferred payments?

Deferred payments benefit both parties. The patient is given a flexible payment schedule to purchase products or services that they would not normally be able to afford. As a practice, you have the option of offering patients products or services at higher prices.


Attract new patients

Eye care is an essential service that should not be overlooked. However, with many Americans living from paycheck to paycheck, unfortunately this is the case. Chances are, many of your potential patients understand the importance of correcting and protecting their eyes, but feel they can’t afford it.

This is the opportunity for your practice to welcome new patients. Deferred payments can help those who think eye exams or designer glasses are not in their budget. It is up to your practice and your marketing to communicate this message.

Build your strategy

When your firm was developing a marketing strategy, chances are you’ve thought about who you are, what makes you special, and who you want to serve. These questions are a great place to start.

However, it is this last question which is the most important. Sending messages about what makes your practice special – like offering IPL or vision therapy – is almost useless if potential patients don’t think they can afford it. Both of these examples are quite expensive but become manageable with deferred payments.


Marketing with empathy

Empathy is one of the most powerful tools marketers have. Deferred payments are a great opportunity for your practice to show concern for your patients.

It is one thing to say “our practice cares deeply about eye care.” It’s another to say, “Our practice offers deferred payments so you can get the treatment and care you need. Providing the reader with a clear example removes all doubt. Even if your practice understands who your audience is, that understanding needs to be communicated in your marketing. Patients feel more connected to communications that speak directly to them.

Rethink your marketing

There is always more your practice could do and always an opportunity to rethink your strategy. Using deferred payments as a marketing strategy is your opportunity to try something new.

You are at the service of people. Expand your marketing beyond how you meet their eye care needs to also include how you meet their financial needs.

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