Marketing strategy – Word Maven http://wordmaven.net/ Wed, 08 Jun 2022 21:07:07 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://wordmaven.net/wp-content/uploads/2021/10/icon-120x120.jpg Marketing strategy – Word Maven http://wordmaven.net/ 32 32 Business growth marketing strategy, effective market strategy https://wordmaven.net/business-growth-marketing-strategy-effective-market-strategy/ Tue, 07 Jun 2022 15:27:00 +0000 https://wordmaven.net/business-growth-marketing-strategy-effective-market-strategy/ A business growth marketing strategy is a plan of action to get you more market share than you currently have. Contrary to popular belief, an international marketing entry strategy is not necessarily focused on short-term profits; growth strategies can also be long-term. A winning market entry strategy usually impacts the number of consumers you have […]]]>

A business growth marketing strategy is a plan of action to get you more market share than you currently have. Contrary to popular belief, an international marketing entry strategy is not necessarily focused on short-term profits; growth strategies can also be long-term. A winning market entry strategy usually impacts the number of consumers you have and your revenue. If you reach more consumption than you lose, you progress. If you increase the income of each predominant consumer, you grow.

A company needs to fulfill more than a few obligations, along with licenses and several others, to enter this market. Our International Marketing Entry Strategies research report will discuss several modes of international market entry along with the pros and cons of each mode of entry.

An effective market strategy to improve operations goes through the analysis of potential competitors and credible consumers. If you are looking to grow your business by entering a new province or introducing a new product or line of services, your prerequisite is a winning market entry strategy that will meet the requirements you have to achieve your goals. commercial. We perform competitive market analysis to inspect or analyze a new market before starting an evolutionary business from a dominant company.

For more information, click on the link –
https://www.kenresearch.com/market-entry-strategy.php

The Ken Research is a global market intelligence firm providing enterprise marketing strategies for emerging markets and a strategic storyline to cultivate insight beyond market disruptions, study competitive activity and develop business strategies smart. Advertising the product in the region of origin and simply shipping the surplus to a new geography is the practical approach to entering new international markets. This market entry strategy can be flawless for brand new companies that don’t have enough funds to take the risks. Companies should also hire the agents or distributors who will be responsible for disseminating and intensifying the new product in the new market.

At Ken Research, we believe it is mandatory to conduct market research on the growth trends or possible conversion in the market in the future as it helps to select the most suitable and stable trading pattern and to reduce material losses on the way to the productivity of the organization.

We can answer all your questions concerning the development of entry strategies in international marketing to penetrate a foreign market or commercial strategies to be studied before the promotion of new products. We can develop the best marketing strategy to increase sales and an exhaustive roadmap for you that will sanction you to identify key operational aspects, government parameters relating to a market, excellent and competitive product portfolio, growth marketing strategy business for sales growth, upcoming geographies, consumer behavior and investment model which will also help you analyze the appropriate entry mode and funding source.

For more information, click on the link –
https://www.kenresearch.com/market-entry-strategy.php

Our reports also include several success and failure case studies that will give you a better understanding of the do’s and don’ts of complementing the industry. All of this together will enable you to develop an operational strategy to drive business operations forward.

Read also : – https://www.kenresearch.com/blog/2022/05/business-wining-market-entry-strategy/

Contact us: –

Ken Research

Ankur Gupta, Marketing and Communications Manager

support@kenresearch.com

+91-9015378249

Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49 Gurgaon, Haryana – 122001, India

Ken Research is a research-based management consulting firm. We provide strategic advice to help clients on critical business insights: strategy, marketing, organization, operations and technology transformation, advanced analytics, corporate finance, mergers and acquisitions, and sustainability across all industries and geographies. We provide business intelligence services and operational advice in over 300 verticals highlighting disruptive technologies, emerging business models with analysis of precedents and success case studies. Some of the best consulting firms and market leaders seek our intelligence to identify new revenue streams, customer/vendor paradigm and pain points and competitive due diligence.

This press release was published on openPR.

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5 Ways to Build a Foolproof Marketing Strategy https://wordmaven.net/5-ways-to-build-a-foolproof-marketing-strategy/ Mon, 06 Jun 2022 09:44:56 +0000 https://wordmaven.net/5-ways-to-build-a-foolproof-marketing-strategy/ No one ever said marketing was easy. It can be quite difficult to create a successful marketing strategy and get results. When planning your marketing strategy, consider many things, such as your target audience, the message you want to send, and the channels you will use to reach your audience. This article will discuss five […]]]>

No one ever said marketing was easy. It can be quite difficult to create a successful marketing strategy and get results. When planning your marketing strategy, consider many things, such as your target audience, the message you want to send, and the channels you will use to reach your audience. This article will discuss five ways to build a foolproof marketing strategy. By following these tips, you can create a successful plan that helps you achieve your business goals!

Use social media to your advantage

Advertising on social networks is an effective way to reach a wider audience. By targeting specific demographics, interests, and even personalities, companies can ensure their ads are seen by the people most likely to be interested in what they have to offer.

Plus, social media advertising is relatively inexpensive, making it a great option for small businesses and start-ups. Even better, businesses can use social media advertising to track the performance of their ads and adjust accordingly. When used effectively, social media advertising is a powerful tool for reaching new customers and growing a business.

Set a goal for your marketing campaign

Before creating a foolproof marketing strategy, you need to know what you want to achieve with your campaign. Do you want to increase your brand awareness? Drive more traffic to your site? Make more sales? Once you have established a goal, you can create a plan to help you achieve it.

For example, if your goal is to increase brand awareness, your strategy might include create informative blog posts or using social media to share interesting facts about your business. On the other hand, if your goal is to drive more traffic to your website, you can focus on creating engaging content or running ads targeting potential customers in your area. Whatever your objectives, it is essential to establish them before making your marketing strategy.

Create quality content relevant to your target audience

One of the most important aspects of a successful marketing campaign is creating quality content relevant to your target audience. If your content isn’t interesting or valuable, people won’t want to read it or share it with others.

When creating content, be sure to keep your target audience in mind. What are their interests? What should they know? By creating content that appeals to your target audience, you can increase their chances of engaging with your brand and making a purchase.

Know your audience

To create a foolproof marketing strategy, you must have a good understanding of your target audience. Who are they? What do they like? What do they need? You can create a plan tailored to their specific needs and interests by knowing your audience.

For example, if you are selling products to parents, you will need to create a different marketing strategy than selling products to teenagers. Parents are likely to be more concerned with safety and durability, while teenagers are more interested in style and price. By understanding the needs of your target audience, you can create a marketing strategy that is more likely to succeed.

Measure the success of your marketing campaign and make changes as needed

Once you’ve launched your marketing campaign, it’s essential to measure its success and make changes. There are several metrics you can use to track the success of your campaigns, such as website traffic, sales numbers, or social media engagement.

By regularly measuring the success of your campaign and making adjustments accordingly, you can ensure that your marketing strategy is effective and achieving the desired results.

By following these five tips, you can create a foolproof marketing strategy to help you achieve your business goals. By using social media to reach a wider audience, setting a goal for your campaign, creating quality content, knowing your audience, and measuring the success of your campaign, you can create a plan that works and helps you. to grow your business.


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Follow the latest news live on CEOWORLD magazine and get news updates from the United States and around the world. The opinions expressed are those of the author and not necessarily those of CEOWORLD magazine.


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How to Build an Online Marketing Strategy for a Law Firm | Good2bSocial media https://wordmaven.net/how-to-build-an-online-marketing-strategy-for-a-law-firm-good2bsocial-media/ Wed, 01 Jun 2022 22:07:21 +0000 https://wordmaven.net/how-to-build-an-online-marketing-strategy-for-a-law-firm-good2bsocial-media/ Your future clients are almost certainly online, and that’s where they’ll be looking for your services. However, planning strategies to gain online visibility can be complex and even overwhelming. How can you create an effective, flexible, and ready-to-execute digital marketing strategy? In this article, we break down law firm online marketing strategies that firms can […]]]>

Your future clients are almost certainly online, and that’s where they’ll be looking for your services. However, planning strategies to gain online visibility can be complex and even overwhelming. How can you create an effective, flexible, and ready-to-execute digital marketing strategy? In this article, we break down law firm online marketing strategies that firms can use to improve their digital presence.

What is a digital marketing strategy – and how does it differ Marketing strategy?

An overall marketing strategy is a plan for achieving particular marketing goals. The plan should describe achievable and targeted efforts. Effective plans consider what your business is already doing well and areas for improvement.

A digital marketing strategy helps your business plan at a more specific level. This type of strategy supports specific digital goals through carefully selected online marketing channels. Most digital channels fall into the categories of owned, earned, and paid media. A digital campaign is an action within your digital marketing strategy that advances one of your goals.

To understand how all of these elements work together, think about the larger marketing goals of your business. If one of your important goals is to increase lead generation this year, your marketing plan mention this objective and specific initiatives, such as social media. Your digital marketing plan would dictate the number of leads you want to generate on social media and the methods for doing so. The digital campaign would be the activities you plan that help generate those leads on social media (for example, using a lead magnet on LinkedIn).

How to Build an Online Marketing Strategy for a Law Firm

It’s important to be intentional with your digital marketing strategy. You need to know what you want to accomplish and what is available to you to do it. Do you already have the necessary tools or will you need to invest to execute your tactics? Follow these steps to develop an online marketing strategy for a law firm.

1. Create Customer Personas

For your marketing to be effective, you need to know who you are trying to reach. A detailed customer character will help you set up relevant campaigns. If you haven’t created customer personas yet, start by documenting things like demographic and psychographic information. Start with location, position and age, then go deeper with their needs, common challenges and priorities.

2. Consider your digital marketing goals and the tools needed

Remember, digital marketing goals should be tied to overall marketing goals — and those goals should be tied to broader business goals. As we mentioned above, if one of your important business goals is to acquire more new customers, your marketing plan may have a lead generation goal. Then your digital marketing plan might have goals around generating new leads on a specific channel, like social media. From there, determine whether or not you have the tools to do these things and measure your activity. How will you execute these digital campaigns and how will you know if you are successful?

3. Review your existing digital channels and other assets

Initially, you need to look at the big picture to get an idea of ​​which channels and assets to include in your strategy. Gather everything you have, then organize your materials. Many experts suggest using an “owned, earned, and paid” media framework.

  • Owned media – As the name suggests, owned media is content or an asset that belongs to your company. Things like your website, social media profiles, and blog content are all owned media – things over which you have complete control.
  • Earned Media – The exposure you gain through word of mouth or any other form of positive recognition is called earned media. Examples are content you post on other websites, public relations work, or customer testimonials on third-party sites.
  • Paid Media – When you spend money to capture the interest of your target market, this is considered paid media. Consider things like Google Adwords, paid social postssponsored posts on other websites or any other medium where you pay for increased visibility.

4. Audit your current media campaigns and plan additional campaigns

Owned media is usually the most important and vital part of a digital marketing strategy. It usually comes in various content forms, such as blog posts, e-books, infographics, or podcasts. Incorporating content into your digital marketing plan is essential, regardless of your goals. Start with this process:

  • Document existing content- Make a list of any content you already have and rank each item based on how helpful it is in achieving your goals.
  • Find gaps in this content- Based on the personas you have created, see what content needs to be developed. Think about what is working well and what topics still need to be covered in your content plan.
  • Develop a content creation plan- Based on the previous two steps, start documenting the content needed to achieve your goals. Create a document with a content topic, a title, the purpose it is for, the channels you will promote it on, and the priority level.

5. Perform the same process for earned and paid media campaigns

Chances are you have more media than other formats, so after completing this audit, move on to the other categories. Look at where your traffic and leads are coming from. Rank each media source from most effective to least effective, based on your goals. You will likely need to use third-party analytics tools to get this information. Determine what type of content will work well in your strategy based on historical data and what forms of content you need to create to fill in the gaps you’ve uncovered.

6. Create a cohesive plan and document it

After completing this research, you should have a clear view of the key elements of your strategy. Develop a strategy document that outlines the series of actions you want to take to achieve your goals. Make sure all of your tactics are research-based and noticeable gaps in your content strategy.

7. Monitor and optimize

Once you’ve started executing your plan, be sure to keep an eye on how things are going. Use tools like Google Analytics or HubSpot to see what content resonates and how it helps achieve marketing goals. Depending on what you learn, you might want to make some changes to your strategy. Use the information you learn to optimize future campaigns.

Carry:

There is no one-size-fits-all approach to increasing your digital presence. The important thing is to document the specific actions you will take to achieve your marketing goals. We suggest doing this in the most efficient way for your team. The important thing is that everyone understands the plan and how to execute it, regardless of its format. We can help you develop a omnichannel digital strategyincluding a digital audit, in-depth SEO analysis, strategy development, and program execution and management.

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Avocado and banana digital marketing strategy campaign launched https://wordmaven.net/avocado-and-banana-digital-marketing-strategy-campaign-launched/ Tue, 31 May 2022 10:10:44 +0000 https://wordmaven.net/avocado-and-banana-digital-marketing-strategy-campaign-launched/ Horticulture is the country’s main foreign exchange earner, earning over Ksh 153 billion in 2021. Fruit accounted for over Ksh 17 billion. These gains ranked Kenya 6e and 112e in the world for avocado and banana exports respectively. Despite this tremendous success, Kenya has not exploited its full potential since we only export around 10% […]]]>

Horticulture is the country’s main foreign exchange earner, earning over Ksh 153 billion in 2021. Fruit accounted for over Ksh 17 billion. These gains ranked Kenya 6e and 112e in the world for avocado and banana exports respectively.

Despite this tremendous success, Kenya has not exploited its full potential since we only export around 10% of the avocados we produce and even less for bananas.

It is evident that the avocado and banana value chains have undoubtedly become very important economic fruit crops that need to be prioritized and given due attention to production, marketing and promotion as they go. deserve, backed by budgetary support from all stakeholders, both government and the private sector.

Fresh Produce of Kenya Consortium (FPC Kenya) with support from USAID through RTI’s Kenya Crops and Dairy Market Systems (KCDMS) has developed a digital marketing strategy to boost the visibility of Kenyan avocados and bananas on the local and international market. The strategy aims to harness digital tools to better connect to the global market, improve information dissemination, change consumer attitudes and improve access to Kenyan avocados and bananas through the global market.

With the launch of this digital marketing strategy and campaign, we are focused and determined to grow Kenya’s market share in European Union countries, UK, Middle East, Korea, India and China.

To grow the market and achieve our ambitious and desired plan, we must increase the production of good quality avocados and bananas, and develop and maintain high quality post-harvest handling facilities and processes. We must market our Avocado with the correct Dry Matter (DM) of 24% and more.

High profile branding, leveling, demonstrating and maintaining a watertight traceability system, and talking about our fastest time coupled with delivering our products/products to market quickly are some of the efforts /practices that we need to coordinate efficiently and effectively for the benefit of these value chains.

The new dynamic and unique demands established by our existing and new markets present new challenges and opportunities to the same extent for Kenyan farmers and exporters, we must embrace the use of new technologies for harvesting and handling and execution post-harvest to ensure we retain and satisfy our local and international consumers.

Following the many challenges these two values ​​face, Fresh Produce Consortium of Kenya (FPC Kenya) has engaged in partnerships and collaborations with our Kenyan foreign missions and embassies in Belgium, France, Italy, Germany, Netherlands , UK, Korea, UAE, India and China most of which are represented in this launch this morning to triple our exports over the next four years.

We have also partnered with Kenya Airways to deliver our products/products to market in record time

I want to especially thank USAID through RTI for this partnership and for supporting us in the development of this strategy which we believe will go a long way in unlocking our potential to increase and grow our domestic market and export as we seek to find lasting solutions. solutions that will benefit all actors in these value chains.

Finally, I would like to call on other partners and stakeholders to collaborate and partner with us to develop these value chains, as I thank the Center for Business Innovation and Training (CBiT) for helping us to develop this strategy.

FPC Kenya assessed the need to promote and boost the production and export of these value chains by embracing technology and designing a campaign that will allow the world to experience the unique benefits of Kenyan avocado and bananas.

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Avocado and banana digital marketing strategy campaign launched https://wordmaven.net/avocado-and-banana-digital-marketing-strategy-campaign-launched-2/ Tue, 31 May 2022 10:10:44 +0000 https://wordmaven.net/avocado-and-banana-digital-marketing-strategy-campaign-launched-2/ Horticulture is the country’s main foreign exchange earner, earning over Ksh 153 billion in 2021. Fruit accounted for over Ksh 17 billion. These gains ranked Kenya 6e and 112e in the world for avocado and banana exports respectively. Despite this tremendous success, Kenya has not exploited its full potential since we only export around 10% […]]]>

Horticulture is the country’s main foreign exchange earner, earning over Ksh 153 billion in 2021. Fruit accounted for over Ksh 17 billion. These gains ranked Kenya 6e and 112e in the world for avocado and banana exports respectively.

Despite this tremendous success, Kenya has not exploited its full potential since we only export around 10% of the avocados we produce and even less for bananas.

It is evident that the avocado and banana value chains have undoubtedly become very important economic fruit crops that need to be prioritized and given due attention to production, marketing and promotion as they go. deserve, backed by budgetary support from all stakeholders, both government and the private sector.

Fresh Produce of Kenya Consortium (FPC Kenya) with support from USAID through RTI’s Kenya Crops and Dairy Market Systems (KCDMS) has developed a digital marketing strategy to boost the visibility of Kenyan avocados and bananas on the local and international market. The strategy aims to harness digital tools to better connect to the global market, improve information dissemination, change consumer attitudes and improve access to Kenyan avocados and bananas through the global market.

With the launch of this digital marketing strategy and campaign, we are focused and determined to grow Kenya’s market share in European Union countries, UK, Middle East, Korea, India and China.

To grow the market and achieve our ambitious and desired plan, we must increase the production of good quality avocados and bananas, and develop and maintain high quality post-harvest handling facilities and processes. We must market our Avocado with the correct Dry Matter (DM) of 24% and more.

High profile branding, leveling, demonstrating and maintaining a watertight traceability system, and talking about our fastest time coupled with delivering our products/products to market quickly are some of the efforts /practices that we need to coordinate efficiently and effectively for the benefit of these value chains.

The new dynamic and unique demands established by our existing and new markets present new challenges and opportunities to the same extent for Kenyan farmers and exporters, we must embrace the use of new technologies for harvesting and handling and execution post-harvest to ensure we retain and satisfy our local and international consumers.

Following the many challenges these two values ​​face, Fresh Produce Consortium of Kenya (FPC Kenya) has engaged in partnerships and collaborations with our Kenyan foreign missions and embassies in Belgium, France, Italy, Germany, Netherlands , UK, Korea, UAE, India and China most of which are represented in this launch this morning to triple our exports over the next four years.

We have also partnered with Kenya Airways to deliver our products/products to market in record time

I want to especially thank USAID through RTI for this partnership and for supporting us in the development of this strategy which we believe will go a long way in unlocking our potential to increase and grow our domestic market and export as we seek to find lasting solutions. solutions that will benefit all actors in these value chains.

Finally, I would like to call on other partners and stakeholders to collaborate and partner with us to develop these value chains, as I thank the Center for Business Innovation and Training (CBiT) for helping us to develop this strategy.

FPC Kenya assessed the need to promote and boost the production and export of these value chains by embracing technology and designing a campaign that will enable the world to indulge/enjoy the unique benefits of avocado and bananas from Kenya.

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5 omnichannel trends to incorporate into your marketing strategy in 2022 https://wordmaven.net/5-omnichannel-trends-to-incorporate-into-your-marketing-strategy-in-2022/ Tue, 31 May 2022 09:56:00 +0000 https://wordmaven.net/5-omnichannel-trends-to-incorporate-into-your-marketing-strategy-in-2022/ Omnichannel’s steady march toward ubiquity has continued over the past decade. It seems like literally every brand is now omnichannel. Where are they? According to a report by McKinsey&Company: We find that retailers are often swayed by new technologies that seem promising, but too often don’t deliver. In all the buzz, brands are struggling to […]]]>

Omnichannel’s steady march toward ubiquity has continued over the past decade. It seems like literally every brand is now omnichannel. Where are they?

According to a report by McKinsey&Company:

We find that retailers are often swayed by new technologies that seem promising, but too often don’t deliver.

In all the buzz, brands are struggling to be present everywhere, all the time. New platforms and tools are springing up, offering new opportunities in the field of digital and physical marketing.

So where can your brand add the most value in 2022? We’ve listed some of the most promising trends and how they can be used to create more engagement for brands.

Shopping assistance in virtual and mixed reality

Added value: Boost customer service

Remember to shop by appointment only? It’s here to stay — without the masks though.

The big advantage of physical shopping was and remains the fact that there is always someone to help you. Salespeople know exactly what’s available and can even give customers hints on what might be right for them, but what about your virtual buyers?

A forester study commissioned by Shopify showed that 52% of brands invest in ways to help brand representatives communicate with potential buyers in real time, via the media they prefer (e.g. text, chat, social, video) and the channel they are on.

When you’re cluelessly scrolling through kids toys ahead of your three-year-old nephew’s birthday, it’s these experts with access to the sales data that can point you in the right direction.

What’s important to keep in mind, of course, is that you need to think of your reps as a specific brand audience that needs its own marketing programs. They should be trained in the purpose, tone and brand messages to ensure consistency and quality in their communication with customers.

On the other hand, some stores are addressing the digital needs of their IRL shoppers by introducing mixed reality shopping assistance. For example, the Dutch supermarket Albert Heijn launched a AR app where shoppers can choose a recipe and have a shopping list automatically created for them. Once in the store, the app directs them to where they can find each product and offers information about discounts and special offers.

This means shoppers don’t have to wait for a sales rep to be available, and it also opens up the possibility of direct, personalized sales opportunities through shoppers’ recipe choices.

Improved Social Selling

Added value: Generate more sales on social networks

A Statista survey showed that sales made through social networks are expected to triple by 2025. And if there is one country to follow for the latest trends, it is China. About half of Chinese Internet users already buy on social networks compared to about a third of American Internet users. More striking is the amount of money they spend. Chinese social shoppers spent over $351 billion in 2021, nearly ten times more than the meager $36 billion spent by American social buyers.

It’s time for brands to experiment and think about how they can use some of the new opportunities to their advantage.

Live video in particular seems to be a hot market. In the first half of 2021, it already represented a 21% of total physical goods sold online in China. And according to the Forrester study,

Eighty-one percent of businesses plan to increase or maintain their investments in direct selling to drive sales over the next 12 months.

Live videos can be great for product demos, virtual showroom tours, or even personal shopping by appointment, depending on what fits your brand. Amazon, TikTok, Twitter, Instagram and Facebook already offer tools for live commerce, all you need is the right content to go with the flow.

For example, KiKat hosted a Facebook Live event for its Chocolatory Australia campaign that resulted in a three-fold increase in online sales. During the event, audiences could purchase directly using the Comment to Message feature, which automatically starts a conversation in Messenger when someone comments on the live stream.

Channel selection is also important; depending on where your target customers are located, it may be more effective to focus on a channel where they are already present – for example Discord on Instagram if they are younger.

Use push notifications to re-engage

Added value: Converts one-time buyers into repeat customers

But it’s not just about attracting new customers. The most important omnichannel strategies will focus on converting one-time buyers into long-term customers.

A great way to do this is to use push notifications. If brands can entice shoppers to sign up, they can use this strategy to deliver their latest news, new products, and personalized discounts directly to shoppers’ devices.

A little prompt with the right message at the right time can do wonders for sales. Tracks are part of a larger personalization strategy. By integrating user purchase data, businesses can entice customers to return at the right time, discover new products, or renew their previous purchase.

Be careful, however, not to insist too much. As we discussed in a previous article, push notification pros Notix suggest striking the right balance. Take a look at their practice Blog with tips on the best time to send push notifications, how to send triggered push notifications via API integration, and more.

A Wix Ecommerce Survey found that 58% of customers expect follow-up messages after purchase. A well-timed follow-up can lead to building a sense of connection between the customer and the brand. And if the message is properly tailored, it is often rewarded with continued business. The same survey indicates that 78% of customers are willing to make a second purchase if their communication and experience is personalized.

The good thing about this strategy is that it’s automated, which makes it easier and less resource-intensive to introduce into your growth strategy.

Through services like Notixintegrating push messaging into your website for fast and efficient follow-ups is easier and cheaper than ever, with some customers seeing double-digit increases in conversion and re-engagement.

Offline is new online, and vice versa

Added value: Make the shopping experience seamless

“Phygital” is the hottest buzzword in omnichannel retail in 2022. Even DTC brands that only had an online presence are now opening physical showrooms for customers to experience physically their products.

What is clear is that the physical and digital spaces are almost equally important. The Forrester study found that 54% of consumers surveyed said they were likely to look at a product online and buy it in a store, while 53% said they would look at a product in-store and buy it. would buy online.

But experience isn’t the only reason –– omnichannel is all about convenience. Or, as HBR puts it, “Channel extensions that close gaps in the customer journey should be the real focus of omnichannel selling.”

Stores provide a location where needs can be met instantly, which is a huge plus for people who just can’t wait. Buy-online-pick-up-in-store, or BOPIS, combines the best of online shopping with the best of in-store shopping. Additionally, customers who pick up their product at a physical store may be exposed to more products and brand messages, making future purchases more likely.

“Buy in Store, Deliver to Home” and “Buy Online, Return in Store” are other options that are growing alongside the rise of physical showrooms, both providing added value and convenience for shoppers. buyers.

Build communities, not third-party data

Added value: Increase brand awareness and retention

Access to customer data is based on trust, and trust can be created by a sense of community. With third-party cookies restricted, omnichannel retailers need to find ways to generate first-party data –– data that is voluntarily provided to the retailer themselves.

Communities allow this. Investing in a strong community building team that leverages the right channels for a brand’s personality can lead to increased customer retention and brand awareness. Examples can be chat rooms, in-person or online experiences, and even on the blockchain.

A company that stands out by creating a close-knit community is Peloton, a company best known for its exercise bikes and the workout videos and courses that come with them. Through a combination of accessibility, rituals, gamification, encouragement, and yes, push notifications, the company managed to maintain a 95% retention rate.

Unfortunately, communities take commitment and time to form. But if a brand has a clear purpose and well-defined measures of success, a community can provide a sense of ownership, exclusivity and identity to customers – who in turn will be more likely to share data and, moreover, , will have an incentive to come back for more.

Omnichannel may be a fleeting buzzword, but developing a strategy where brands engage their audience and customers in all places that makes sense is smart in the long run.

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Laal Singh Chaddha’s EPIC marketing strategy revealed! Trailer 2, mini-clips, music videos and more; Aamir Khan has a lot in store for us https://wordmaven.net/laal-singh-chaddhas-epic-marketing-strategy-revealed-trailer-2-mini-clips-music-videos-and-more-aamir-khan-has-a-lot-in-store-for-us/ Tue, 31 May 2022 09:53:36 +0000 https://wordmaven.net/laal-singh-chaddhas-epic-marketing-strategy-revealed-trailer-2-mini-clips-music-videos-and-more-aamir-khan-has-a-lot-in-store-for-us/ A source close to the production reveals how Laal Singh Chaddha’s team will be promoting the film (Photo credit – Laal Singh Chaddha poster) After a long wait and procrastination, Aamir Khan has finally unveiled the trailer for his most anticipated film Laal Singh Chaddha. People are spreading their love over the actor and the […]]]>
A source close to the production reveals how Laal Singh Chaddha’s team will be promoting the film (Photo credit – Laal Singh Chaddha poster)

After a long wait and procrastination, Aamir Khan has finally unveiled the trailer for his most anticipated film Laal Singh Chaddha. People are spreading their love over the actor and the trailer because it feels like a breeze of fresh air. Although there are only 3 months left until the release of the movie, a report from a leading portal claims that Khan and his team have come up with a huge plan to promote the upcoming movie. Read on to read the whole scoop.

Khan chose to release the trailer in a very unique way, as it was released on Sunday during the strategic second time out of the IPL Finals. For the uninitiated, the Slice of Life movie is an official remake of Tom Hanks star Forrest Gump, and it was about a gentle, friendly man, who navigates through the major events of the 1960s and 1970s. while inspiring those around him with his perpetual optimism. .

Meanwhile, a source close to Laal Singh Chaddha told Pinkvilla how the team planned for the movie to be released. Speaking of the same, the insider said, “Aamir Khan and his team have crafted a campaign that unveils snippets of the film world at regular intervals.”

“While the first trailer was launched two and a half months before its release, Aamir Khan is already working to launch other assets in the coming times. While a trailer two will certainly be closer to releases, there will be many more videos, which could serve as mini trailers,” revealed a source close to Laal Singh Chaddha’s production.

They also shared that the remaining songs from the film will soon be released in audio format. The insider concluded by saying, “The idea is to keep posting something or the other until publication to keep the conversation intact. The sustenance of the campaign will include – an audio launch followed by music videos, mini trailers and finally a second trailer. Who knows, maybe there will also be a short third.

Apart from Aamir Khan, Laal Singh Chaddha also stars Kareena Kapoor Khan, Naga Chaitanya and Mona Singh. The film is set to hit the big screen on August 11, 2022.

Must Read: When Aamir Khan confessed to shaving his head like an intense lover after being rejected by a girl

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Grasp the use of link building as a self-storage marketing strategy https://wordmaven.net/grasp-the-use-of-link-building-as-a-self-storage-marketing-strategy/ Thu, 26 May 2022 05:01:24 +0000 https://wordmaven.net/grasp-the-use-of-link-building-as-a-self-storage-marketing-strategy/ Self-storage competition continues to grow. With the new Google Vicinity update changing the way businesses are ranked in local search results, you may find it harder than ever to get your business to appear before your competition. After all, there are only a limited number of ways to move the needle in this regard. Of […]]]>

Self-storage competition continues to grow. With the new Google Vicinity update changing the way businesses are ranked in local search results, you may find it harder than ever to get your business to appear before your competition. After all, there are only a limited number of ways to move the needle in this regard.

Of course, it’s important to optimize your self-storage website with high-volume keyword phrases and improve the quality of web pages. The same goes for setting up your Google Business Profile, getting high-quality customer reviews, building a network of internal links, and generating a steady stream of quality content. But the #1 factor in determining how you rank organically in search rankings is the quality and authority of inbound links to your domain, according to a 2021 report from digital marketing firm Whitespark.

What are inbound links? Also known as backlinks, these are links from other websites to yours. They come in different forms, each with a different level of importance. The following tips explain how to get backlinks for your self-storage business and thus improve your online ranking.

Editorial backlinks

Editorial backlinks are created when your own content is referenced as a source in another online article. Because these are the most natural backlinks, they are considered the most valuable. For example, my company wrote an article a few years ago about the best summer festivals in Northern California, which has been frequently used by other authors as a source. Another example of how this works is when someone from your company is quoted in a local news story, with a link to your website.

A great way to find editorial backlink opportunities is to use HARO (Help a Reporter Out), an online service that allows journalists to request expert sources for their stories. Once registered, HARO will email you a daily summary of these requests. My company has been used as a source many times, which has provided many valuable backlinks.

Guest post back links

Writing guest articles for industry websites or niche blogs is another way to get backlinks. This article you are reading is an example. In my bio paragraph at the end is a link to my company’s website. With the Inside the self-storage space (ISS) domain authority of 48, in the eyes of Google, this is a high value backlink that will help our rankings. It should be noted that continued links from the same domain produce diminishing returns, but each new article still brings value.

For opportunities, search for blogs relevant to the self-storage industry. Do a Google search using keywords such as “relocation”, “home organization”, “relocation”, “retirement home” or other relevant terms. Then add a phrase such as “guest post” or “become a contributor”. You should get a list of sites that accept content.

You can also just add the word “blog” to your search to get a range of sites that have blogs but don’t explicitly say they accept posts. Read the types of articles these sites have published and send them an email supplementing them on their work. Then offer to write content for them, offering up to four potential article titles. They can just tell you about it. My business is bombarded with these emails.

Partner back links

Partner links are those of the organizations with which you have a relationship. For example, perhaps your self-storage establishment donates to a local charity or engages in a referral exchange program with a local business. You can ask these groups to add a link on their website to yours.

For example, create an agreement with a local moving company where, in exchange for promoting their business when your tenants inquire about moving services, they place a link to your storage facility on their website. It works for a number of tangential businesses including real estate brokers, relocation specialists, RV dealerships and others.

You can also consider your vendors for potential links. These may be architects, builders, safety specialists or signaling companies.

Comments on blogs and forums

Another way to earn backlinks is to comment on other people’s online content. Many blogs and media allow it. You will often be able to add your name and a link to a website. While most blogs treat these links as unfollowed, meaning they won’t pass authority from their site to yours, there are theories that Google places some value on unfollowed links.

Industry forums are another place to get backlinks. There are several active in self-storage, including the ISS-sponsored Talk about self-storage, where you can create posts or comment on other posts. By doing so, you have the option of including a link to your website under your comment or as part of your bio.

Another good option is press releases. If your business sends out an announcement about a new store opening, renovation or event, a media outlet or industry publication can pick it up, then include a link to your website. We have been successful in sending releases to local media as well as sites such as Patch.com.

Quotes

The handy fruit of the backlink world is citations, which include any online mention of your business name, address, and phone number. Common places to find quotes include online directories such as MerchantCircle, Yahoo, Yelp and others. There are hundreds, if not thousands, of directories on the Internet, but it’s generally recommended to focus on those with high domain authority.

There are also platforms called data aggregators that provide business data to other directories and companies. The three main ones are Data Axle, Foursquare and Neustar Localeze. These automatically send your business information to multiple sites, so it’s essential that you sign up for their lists.

An important part of managing citations for your self-storage business is making sure your information is consistent. This means that your business name, address, phone number and website are exactly the same wherever they appear. If you don’t, you’ll be sending mixed signals to Google, which can hurt your ranking potential.

To effectively manage your citations, consider using online tools such as those provided by Brightlocal, Semrush, Yext, and Whitespark, among others. These scan the internet and return a list of sites your business currently appears on and others you should be targeting. You can manually manage the listings yourself or pay one of these companies to do it for you.

Other opportunities

In addition to the backlink opportunities above, there are several others you may want to investigate. Getting mentions on social media, developing a Wikipedia page, hosting webinars, or creating shareable tools (i.e. a unit size calculator that other self-storage facilities can freely use) will not are just a few.

Linking isn’t quick or easy for most self-service storage operations, as many have limited staff and resources. But developing a comprehensive plan to continually acquire links will pay off in the form of higher Google rankings and increased website traffic.

Derek Hines is a writer for West Coast Self Storage, a self-storage acquisition, development and management company with facilities in California, Idaho, Nevada, Oregon and Washington. He writes extensively on all topics related to the storage industry. For more information, call 877.611.8550.

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LaLiga transforms its marketing strategy with Microsoft and hundreds of terabytes of data https://wordmaven.net/laliga-transforms-its-marketing-strategy-with-microsoft-and-hundreds-of-terabytes-of-data/ Mon, 23 May 2022 14:52:43 +0000 https://wordmaven.net/laliga-transforms-its-marketing-strategy-with-microsoft-and-hundreds-of-terabytes-of-data/ MADRID, May 23. (EUROPE PRESS) – LaLiga, through its technology subsidiary LaLiga Tech, has transformed its marketing strategy with Microsoft Power BI, which allows it to manage hundreds of terabytes of information and to order, classify and extract value from said stored information via a platform. unique form with interactive charts that exponentially increase the […]]]>

MADRID, May 23. (EUROPE PRESS) –

LaLiga, through its technology subsidiary LaLiga Tech, has transformed its marketing strategy with Microsoft Power BI, which allows it to manage hundreds of terabytes of information and to order, classify and extract value from said stored information via a platform. unique form with interactive charts that exponentially increase the value of data and amplify analytical capability.

Employers were looking for a tool that could support massive workloads, provide flexible environments to allow adaptation and, at the same time, save operational costs. In this context, and in order to take advantage of its data, LaLiga used the Power BI Business Intelligence tool, supported by Microsoft Azure cloud services.

Thanks to this, you can now order, classify and enhance your stored information, as well as visualize and create strategic reports in a precise and totally personalized way: it is easily scalable, secure and dynamic, and allows you to manage hundreds of terabytes of data. information, such as, for example, the almost 75 million performance and game data that are processed daily via Mediacoach during the 21 matches of LaLiga Santander and LaLiga SmartBank, in addition to the hundreds of millions of data in the pre and post-match related to mobile applications, access to stadiums, ticketing, OTT or audiovisual piracy.

LaLiga’s agreement with Microsoft, reinforced in 2021, has been essential throughout the migration process: in addition to helping the organization assess which products would be the most suitable, it has also offered extensive support, allowing deploy the platform in less time and develop a clear vision of how Microsoft tools could help provide a more personalized experience for fans.

The implementation was orchestrated through Azure Data Factory, where information is divided into small and big data. The former run on the Kubernetes platform and are kept in Azure SQL Database. And these are run through Azure Databricks and maintained through Parquet format in Azure Data Lake. Data is processed through Azure Blob Storage and then fed into Power BI, ultimately presented in over 140 different dashboards that display information in an intuitive and dynamic way.

The combination of Microsoft Azure and Power BI services made it possible to interconnect and analyze all LaLiga data sources in a simple way and from a unified and scalable environment. In this way, the company now has all of its information integrated into a single platform and interactive charts that exponentially increase the value of the data and amplify its own analytical capacity.

LaLiga has used Power BI for different applications, including fan activation, which combines multiple disparate data sources to generate a 360° view of users and optimize digital marketing campaigns. Fan 360 data feeds into a Power BI dashboard that displays detailed user information. The LaLiga Tech team uses this panel to optimize analysis and decision-making: fan habits are studied to simulate how a user might interact with LaLiga content and the interest it shows. Using Power BI, LaLiga can better understand consumer behavior and deliver content specifically curated for users.

It is also used in LaLiga SportsTV, which offers users a place to consume live content on football, basketball, handball, futsal and more. To manage LaLiga SportsTV data and improve digital strategy initiatives, the LaLiga OTT Panel was created: it provides visualization of aggregated user registration data that makes it easier to study their behavior, as well as reporting on most popular types of sports. consumes. This helps LaLiga make user-centric decisions and improve recommendations so that LaLiga Sports TV users can quickly find matches and content from the teams they follow.

Additionally, it is used in Fantasy Football, the game where fans’ player management skills are put to the test by creating virtual football teams. With the official LaLiga Fantasy app, users can select players from across the league and create teams to compete against their friends. This generates a large amount of data, for constant reference and monitoring of player and match statistics. To better understand this data, the LaLiga Tech team consolidated a view of all extracted data through a Power BI panel with which they access analytics related to user demographics, type of leagues they participate in, favorite teams , for player use. and tactical diagrams, and more. In addition to user demographics, information about downloads, competitor metrics, devices, and user feedback is also collected.

With the implementation of this new reporting tool, LaLiga has implemented adoption plans to train its employees. Through this center, Power BI workshops are held internally each time a new dashboard is created, which eases the learning curve and allows users to feel more comfortable with new dashboards. board and reports.

“Implementing Azure and Power BI has allowed us to organize huge amounts of data and improve our decision making. We are now more productive and have streamlined our processes across the board, while being able to share our information quickly. With Power Dashboards, BI manages our time more efficiently, thanks to its dynamic visualizations, which allow us to identify data very quickly,” said Minerva Santana, Chief Innovation Officer at LaLiga.

“Because the solution is built through Azure infrastructure, Microsoft ensures that all LaLiga data is contained in a secure environment that meets all necessary compliance and privacy requirements. And with the benefit that administration , overhead and the high price of physical servers when working in the cloud,” said Rebeca Marciel, Director of Large Enterprises at Microsoft Spain.

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A guide to building an inbound marketing strategy in 2022 https://wordmaven.net/a-guide-to-building-an-inbound-marketing-strategy-in-2022/ Wed, 18 May 2022 17:17:58 +0000 https://wordmaven.net/a-guide-to-building-an-inbound-marketing-strategy-in-2022/ Image source: Getty Images Inbound marketing is designed to nurture a customer’s relationship with your business. The Ascent breaks down the four phases of inbound marketing implementation. Marketing your business generates new customers and increases your revenue. But when many people think of marketing, their minds turn to TV commercials or those annoying banner ads […]]]>

Image source: Getty Images

Inbound marketing is designed to nurture a customer’s relationship with your business. The Ascent breaks down the four phases of inbound marketing implementation.

Marketing your business generates new customers and increases your revenue.

But when many people think of marketing, their minds turn to TV commercials or those annoying banner ads on websites that become even more irritating when they pop up and block the article you were reading.

Yet that article you wanted to see could also be a form of marketing, a form in which the company entices you with desirable content.

That’s what inbound marketing is for: customers come to you so you don’t have to chase them away. As a result, your business has the opportunity to build lasting relationships with your customers.

It’s a powerful concept and one of the reasons the approach has taken off over the past 20 years with the advent of the internet.

Let’s explore how inbound marketing can help your business.

Overview: what is inbound marketing?

At its core, inbound marketing allows your business to attract and engage with customers in a way that builds trust and delivers value. It is a customer-centric strategy designed to deepen a customer’s relationship with your business over time.

This relationship building is achieved through a variety of digital tactics. Examples include search engine optimization (SEO), video tutorials and webinars, podcasts, and social media posts.

If the content you provide benefits the consumer, they will be motivated to buy because they are already deriving value from their initial engagements with your organization.

Depending on how big you want your inbound marketing strategy to be, you may need a dedicated marketing team to manage these efforts, such as someone responsible for maintaining the company’s presence on the networks. social.

Inbound marketing takes time to develop good content, nurture leads, and create evangelists for your business.

But if you’re looking to grow your customers, increase retention, use it as part of your business development efforts, or expand your B2B marketing strategies, inbound marketing is for you.

Inbound marketing vs outbound marketing: what’s the difference?

A word on the difference between inbound and outbound marketing strategies.

While inbound marketing is about attracting customers to your business, outbound marketing is about your business spreading its message to the world, usually through advertising.

Getting your company’s message in front of consumers through outbound marketing is expensive. Buying advertising is rarely cheap and the results can be elusive as consumers tend to ignore advertisements.

In contrast, inbound marketing can be inexpensive or even free, and because you’re building relationships, you’re also building the lifetime value of your customers.

What is the inbound marketing process?

Implementing inbound marketing has four phases.

As a pioneer, you need to know your customers well. Use a tool like a buyer persona, which is a representation of the customers in each of your customer segments, to help crystallize and communicate to your organization the types of customers you are targeting.

Also set measurable goals. For example, if your goal is to increase sales leads by 10% in the next quarter, this quantifiable goal lets you see how you’re progressing.

Now let’s take a look at each step of the inbound marketing process.

1. Attract

Every inbound marketing strategy starts here. It’s about getting consumers who aren’t yet customers, called prospects, to visit your website through tactics like SEO, educational blog posts, and social media presence.

For example, using search engines like Google has become a key step in the consumer buying process, and SEO helps your website appear higher in search results.

This makes it easier for prospects to find your business and increases the number of visitors to your site.

2. Convert

At this point, the focus is on converting leads to leads. This means collecting contact information to nurture those leads. For example, if your company offers business-to-business (B2B) offers, you can use B2B sales.

Other methods include an option to sign up for a newsletter or obtain a white paper (an in-depth informational document on a topic) in exchange for name and email information.

3. Close

Once you’ve narrowed leads down to leads, the next step is to close the sale. This is done by helping customers find the right solution to solve their problem. You can do this by having a customer service team answer questions or by posting a blog post comparing different products.

4. Delight

Once the sale is made, you’re done, right? Not enough.

The power of inbound marketing lies in its ability to turn customers into loyal subscribers who refer your business to others and keep coming back. The fun stage is about this evolution from a customer to a fan of your business.

There are many approaches to achieve this. Email marketing is a form of direct marketing that works well here; once a customer has made a purchase, sending occasional emails about special promotions or new offers can generate recurring business activity.

Another tactic is a loyalty program offering rewards to repeat customers.

Inbound Marketing Examples

Now that we’ve covered the basics, let’s look at some real-world inbound marketing examples.

Soft

Chewy sells pet products and one of the inbound marketing tactics he uses is his website and SEO to drive sales. SEO attracts consumers to your website; a good site makes them convert.

Chewy did a masterful job with SEO. Let’s see how Chewy pulls it off here:

  • SEO facilitates the search for the company: Type keywords like “pet food” and “dog food” into Google, and you’ll see Chewy.com pop up at the top of the results. This is because Chewy has optimized his site to appear in front of many rivals, which gives him an edge when it comes to driving pet owners to his site.
  • Good content helps customers decide: Once the consumer arrives at Chewy.com, they are greeted with rich content to help them make purchasing decisions. When choosing a dog food product on the Chewy site, you can see the product page has a detailed description, feeding instructions, nutritional information, videos, key benefits and customer reviews.

Birchbox

Birchbox offers consumers a personalized box of personal care and beauty samples to try before purchasing the full-size versions.

Originally, Birchbox used TV ads to advertise their service, but that approach became too expensive. So the company shifted to inbound marketing, using social media as its primary tactic. Social media enables deeper engagements with customers.

Social media naturally lends itself to conversations. This allows businesses to build relationships with customers.

Here’s how Birchbox did it:

  • Offer useful information: Birchbox uses online videos to offer advice and educate customers on topics such as makeup tips, and uses livestream sessions to allow customers to ask questions.
  • Adapt the approach to the social media channel: Birchbox publishes longer video content on YouTube. On Facebook, videos are shorter and include text because most videos are watched without sound. On Pinterest, where photos are prevalent, Birchbox groups its photos into useful topics, such as hair tips and eye makeup.

Should you use a CRM for your inbound marketing?

A business needs to know where each prospect or customer is in the inbound marketing process. Otherwise, it is not possible to take this person to the next stage.

Hubspot CRM's workflow screen with buttons to set triggers related to different actions.

HubSpot’s tool to create an automation workflow within your CRM. Image source: author

This is where customer relationship management software, or CRM, comes in.

Here are some ways CRMs can help you:

  • Identify prospects: CRM software tracks actions taken by prospects, such as how often they open your email or visit the website. Use this data to segment prospects in the CRM so you know which ones to pursue and which ones are unlikely to turn into customers.
  • Track your leads: Your business needs a way to track leads who have provided contact information. Hosting this information in a CRM makes it easy to track who has asked to know more and who needs follow-up to close the sale.
  • Use automation: Sending follow-ups via email is a good tactic, but without automation this task can be time consuming. Many CRMs offer the ability to send automated emails and schedule these emails to be sent at regular intervals.
  • A unified view of your customers: A CRM serves as a repository for all customer data that the company’s teams can access. This single view of the customer ensures a seamless experience when engaging with your business, even if different employees manage each engagement.

Given its usefulness, CRM software is a key tool in the inbound marketing process. HubSpot’s CRM can be a good choice for getting your feet wet since it offers a free basic version.

Final tip for inbound marketing beginners

To achieve successful inbound marketing results, the key is the quality of content you create. It should be entertaining, informative and valuable to your customers.

Content that is too commercial or focused on promoting your business will fall flat.

Put the customer’s needs first and your inbound marketing strategy will turn prospects into customers for life.

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