Calzado Andrea launches a new digital marketing strategy in

HOUSTON, Feb. 11 10, 2022 (GLOBE NEWSWIRE) — Calzado Andrea has chosen to work with 11/11 Media, a Hispanic digital marketing agency that has collaborated with different companies nationally and internationally with unparalleled results.

Calzado Andrea originated in León, Guanajuato, and remains a 100% Mexican retailer. Leader in catalog sales, it has 45 years of experience in the footwear and clothing industry, enjoying a strong presence throughout the Mexican Republic and the United States.

In addition, Andrea supports the development of customers, employees, suppliers, authorities and shareholders for economic well-being, environmentally friendly practices and social development.

With fashionable products – from knee-high boots to sneakers – Calzado Andrea is a stylish and economical international brand. The company uses only the highest quality materials, providing the durability and comfort that its customers have come to expect.

The company’s goal is to provide new consumers and future partners with unique business opportunities such as a better e-commerce experience, fast delivery and a beautiful experience to meet their aspirations and promote their personal and professional development. .

With operations in Arizona, California, Illinois and Texas, Andrea plans to launch a new e-commerce platform (https://us.andrea.com) in 2022 to speed access and purchase of its quality footwear .

As a footwear and clothing brand, it is characterized by its warm and family spirit, adding new employees and customers who realize its unrivaled position in the market. What could be more attractive than a big boot that is both comfortable and chic? Or a brand that puts the Hispanic consumer first, with a website and marketing team in Spanish?

Sergio Terreros, Director of 11/11, says: “Andrea Group has been a leader in the catalog footwear industry for decades. Its e-commerce strategy aligns with the trends we see in the footwear industry. Hispanic consumer, who demands brands they love directly and quickly.I am grateful to be working with Andrea Group on their e-commerce efforts.

In the United States, the Hispanic population is booming. According to Statista, 60.5 million Americans were of Hispanic origin at the end of 2019, then jump to 62.1 million in 2020, a number that is expected to reach 111.22 million by 2060. Andrea bets on this market as the primary focus, while not omitting other demographics.

You can follow all the news of the brand on its official accounts in the US @andreaonlineus on Instagram and facebook.com/andreaenlinea.us.

Media contact: Sergio Terreros [email protected]

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