Boutique Agency Launches Fixed-Price PR and Marketing Management Support Plan in Japan

The unique model maximizes profitability by centralizing local supplier management and quality control.

SHIBUYA, TOKYO, JAPAN, Feb. 16, 2022 / — WONDERHOODS KK (headquarters in Shibuya-ku, Tokyo; hereinafter “WONDERHOODS”), a boutique PR agency, is pleased to announce the launch of its PR and Marketing Management Assistance Plan package for companies that do not have dedicated marketing and PR staff in Japan.

The importance of public relations and marketing measures to communicate information about services, products and sustainability initiatives to the outside world is increasing across all industries. In fact, 56% of consumers are interested in brands’ COVID-19 initiatives according to 4As research.

However, many companies face difficulties in implementing successful public relations and marketing activities, such as not having the necessary human resources in Japan, not being able to find experienced candidates to hire, not not be able to find a bilingual agency and spend a lot of money. on several agencies and production companies, but without any consistency. In fact, 70% of Japanese PR agencies see human resource development and recruitment as their biggest challenge, according to a 2021 survey by the Public Relations Society of Japan (PRSJ).

This is where WONDERHOODS comes in. In response to these issues, WONDERHOODS has launched a flat-rate PR and marketing management assistance plan for companies that do not have dedicated marketing or PR staff in Japan.

Flat rate PR and marketing management support means that a member of WONDERHOODS staff will join the client’s project team and work alongside them as a local representative to create a communications plan, localize the website and content, organize local events, give instructions to suppliers and the freelancer. based on the plan, and manage work and quality at the same time. As a result, the client can leverage their time, money, and effort as efficiently as possible while still getting results.

This template is perfect for professionals who:
・Are in charge of public relations and marketing for the Japanese market, but do not speak Japanese and need expert advice
・Are you in charge of multiple markets, but don’t have the time to get your brand known in Japan
・Cannot easily find an agency or freelancer who can provide bilingual staff
・ Work with multiple agencies and production companies, but some aspects of the project are going in different directions and need help aligning them.
・Having a budget, but not having enough manpower on your team to use it effectively, wanting to hire experts and focus on your core expertise and responsibilities.
・Are unable to hire dedicated PR and marketing staff for the Japanese market, but are unwilling to compromise on hiring and temporarily need an outside consultant.

What is the difference between the WONDERHOODS plan and other flat rate design and PR services?
Unlike most PR, design, and flat-rate marketing firms, WONDERHOODS does not execute or produce projects unless necessary. Instead, WONDERHOODS will use its professional expertise to, as part of the client’s team, participate from the initial planning stage, select the most suitable local suppliers, instruct suppliers and manage the works. The plan is less expensive than hiring a full-time employee to be in charge of the project and maximizes the profitability of outsourcing to an agency or production company.

What areas can you support?
The PR and Marketing Management Support Plan provides comprehensive support in the following areas of expertise:
・PR (public relations) and media relations
Marketing communications
・Website management and content localization
・Advertising and video production
Social media marketing
・Influencer Marketing
・Content Marketing
A marketing event

For any inquiries in this regard, please contact
Contact: Asano or Sasaki
Email: [email protected]
Business hours: Monday to Friday 9:30 a.m. to 6:00 p.m. (JST) (closed on Saturdays, Sundays and holidays)
Official website:

WONDERHOODS KK is a communications and technology startup founded in August 2021 based in Tokyo and Hokkaido, Japan. We are committed to providing marketing communication services to help solve sales and management issues and develop the web services needed by the next generation.

Asano or Sasaki
[email protected]

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