Boutique Agency Launches Fixed-Price PR and Marketing Management Support Plan in Japan

TOKYO, February 15, 2022 /PRNewswire/ — WONDERHOODS KK (headquartered in Shibuya-ku, Tokyo; hereinafter “WONDERHOODS”), a boutique public relations agency, is pleased to announce the launch of its flat-rate public relations and marketing management assistance plan for businesses that do not have dedicated staff. marketing and public relations in Japan.

The importance of public relations and marketing measures to communicate information about services, products and sustainability initiatives to the outside world is increasing across all industries. Indeed, 56% of consumers are interested in brands’ COVID-19 initiatives according to The search for 4As.

However, many companies face difficulties in implementing successful public relations and marketing activities, such as not having the necessary human resources in Japan, not finding experienced candidates to hire, not finding a bilingual agency and spending a lot of money in several agencies and production companies, but without consistency. In fact, 70% of Japanese PR agencies rate human resource development and recruitment as their top challenge, according to a 2021 PR firm. Japan (PRJS) investigation.

This is where WONDERHOODS comes in. In response to these issues, WONDERHOODS has launched a flat-rate PR and marketing management assistance plan for businesses that do not have dedicated marketing or PR staff in Japan.

Flat rate PR and marketing management support means that a member of WONDERHOODS staff will join the client’s project team and work alongside them as a local representative to create a communications plan, localize the website and content, organize local events, give instructions to suppliers and the freelancer. based on the plan, and manage work and quality at the same time. As a result, the client can leverage their time, money, and effort as efficiently as possible while still getting results.

This template is perfect for professionals who:

  • Are in charge of public relations and marketing for the Japanese market, but do not speak Japanese and need expert advice
  • You are in charge of several markets, but you do not have the time necessary to make your brand known in Japan
  • Difficult to find an agency or a freelancer who can provide bilingual staff
  • Work with multiple agencies and production companies, but some aspects of the project are going in different directions and need help aligning them.
  • Having a budget but not having enough manpower on their team to use it effectively, wanting to hire experts and focus on your core expertise and responsibilities.
  • Are unable to hire PR and marketing staff dedicated to the Japanese market, but are unwilling to compromise on hiring and temporarily need an outside consultant.

What is the difference between the WONDERHOODS plan and other flat rate design and PR services?

Unlike most PR, design, and flat-rate marketing firms, WONDERHOODS does not execute or produce projects unless necessary. Instead, WONDERHOODS will use its professional expertise to, as part of the client’s team, participate from the initial planning stage, select the most suitable local suppliers, instruct suppliers and manage the works. The plan is less expensive than hiring a full-time employee to be in charge of the project and maximizes the profitability of outsourcing to an agency or production company.

What areas can you support?

The PR and Marketing Management Support Plan provides comprehensive support in the following areas of expertise:

  • PR (public relations) and media relations
  • marketing communication
  • Website management and content localization
  • Advertising and video production
  • Social Media Marketing
  • Influencer Marketing
  • Content marketing
  • A marketing event

Questions and answers about the plan

Q: Can I apply for support even if I already have an agency or production company under contract?

A: Of course. In this case, WONDERHOODS will take over the direction and quality control, reducing the customer’s workload and maximizing profitability.

Q: Is it possible for WONDERHOODS staff to join our global marketing team and participate in the local project and act as Japan representing?

A: Yes, it is possible. We will work closely with your global team and regional directors and managers to support your marketing activities in the Japanese market.

Q: Is it possible to hire new graduates or inexperienced staff Japan or other Asian countries to gain experience and learn from you?

A: Yes, you can. In this case, we will favor maximizing the manager’s experience.

Q: We have used agencies and production companies, but we have not been able to accumulate knowledge within the company. Won’t the same happen with this support plan?

A: We will support you as part of your team, and all knowledge, contact information and other creative assets gained during working hours will belong to the client. We will also ensure that the customer is able to continue the main tasks independently even after the end of the contract with WONDERHOODS.

Q: I’ve been put in charge of marketing and public relations and I don’t know what to do. Can you help me?

A: No problem. We will suggest the best plan and the tasks to be implemented after conducting a consultation.

Q: How will you allocate your time? Also, how will we know that you are using the time accordingly?

A: The distribution of working hours will be decided after consultation, and before the start of the work. We will log activities on an hourly basis for the duration of the contract to ensure transparency.

About the contract

Q: Can you provide services in languages ​​other than English?

A: Basically, we ask you to communicate in English. In such cases, meetings are mostly held online, but if a visit to the customer is required, additional travel costs and delivery times will be required.

Q: Can we pay the fees in one installment?

A: We ask you to pay in advance in one lump sum, but you can also pay in installments. In this case, there are no installment fees charged.

Q: How long does it take from signing the contract to starting the service?

A: It depends on the situation, but usually it takes about 3-5 working days.

Q: Is it possible to cancel the contract during the term of the contract?

A: You can cancel the contract, but you will have to pay the service fee for the duration of the contract. Please understand this before canceling.

For any inquiries in this regard, please contact

Contact: Asano or Sasaki
E-mail: [email protected]
Business hours: Monday to Friday 9:30 a.m. to 6:00 p.m. (JST) (closed on Saturdays, Sundays and holidays)
Official site:


WONDERHOODS KK is a communications and technology startup founded in August 2021 situated at Tokyo and Hokkaido, Japan. We are committed to providing marketing communication services to help solve sales and management issues and develop the web services needed by the next generation.


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