5 tips to help you build your Black Friday marketing plan as soon as possible

Was anyone else surprised that we are already in November 2021? I could have sworn that yesterday was January 1 and that we had barely made a dent in all the possibilities that a new year offers. And yet, here we are, on our way to the biggest selling weeks of the year for most entrepreneurs and small business owners.

Ideally you would have had time this summer to start planning your vacation campaigns and promotions, but if you’re like most solopreneurs and small business owners, I guess time has slipped you and you are passing, hopefully June and July surrounded by your kids and their endless snack requests (just me?)

To help you kickstart the holiday season (and end your marketing and promotions planning in an afternoon), below are 5 tips to help you quickly put together a killer vacation marketing plan.

# 1: Let last year be your guide (and stop trying to constantly reinvent the wheel)

Unless you are new to entrepreneurship / small business management, I bet you made an effort to promote your products and offerings last November and December. Rather than starting from scratch on your 2021 plans, it is very important that you take the time to review the offers and products that you offered last year in November and December.

Here’s what to look for:

  • Which of your offers, promotions and / or product launches have worked really well?
  • Which had potential but need to be modified for maximum impact?
  • Are there any that you absolutely don’t want to repeat this holiday season (either because your audience wasn’t interested or because they were painful / unprofitable for you)?

Note that the desire went well and what went wrong so you can confidently choose the perfect Black Friday deal.

# 2: Don’t rely on discounts alone, choose at least 2 sales tactics to create urgency (and maximize sales)

It’s easy to assume that the only thing that works for driving traffic and sales on Black Friday are big discounts, but if you take the time to really plan things out and prepare your audience, you’ll get much better results if you benefit from multiple sales tactics and don’t just rely on discounts.

Other sales tactics include:

  • Time-sensitive offers: whether combined with a discount or on their own (i.e. a product that is only available for pre-order for 48 hours), the addition of a time limit to your offer is an easy way to encourage people to grab their credit card and Buy Now.
  • Limited Inventory: This is a great product to pick up when you run out of a top selling item (or even a ‘good to sell’ – adding urgency by letting customers know you’re nearing depletion can become a “so” seller in a hot item quickly.) It is also ideal for sellers of digital products and of course. For example, you can hold a workshop and limit it to X number of seats to keep the group really intimate and get people to quickly jump to take a seat.
  • Exclusive Bonuses: Whether you are selling physical or digital products, adding a free product or a special bonus for the first X customers or for all buyers who buy in the next 24 hours is another way to create enthusiasm and urgency without offering discount.

# 3: keep it simple

Now is not the time to start all over again. Now is not the time to choose a complicated promotion that requires multiple landing pages and a lot of scotch tape. Instead, browse through graphics, emails, and social media posts that have performed well in previous sales.

What can you reuse or modify slightly to help you gather marketing resources without starting all over? This summer sales chart with the big CTR – now is a great time to add a touch of Black Friday and repurpose it across all your key platforms and in your sales emails.

# 4: Take advantage of tools like Canva to quickly turn a chart into images for all your channels and emails

If you haven’t jumped on the Canva bandwagon, now’s the time to try out a great (and user-friendly) graphic design tool. With a tool like Canva, you can take that killer summer sale post you put on Instagram and quickly resize it to fit all of your social channels and Black Friday emails – without hiring an expensive designer.

When you’re short on time, reuse and reuse is the key to crafting a destructive marketing plan quickly.

# 5: triple check your inventory (or tech setup)

You’ve got all of these great plans in place to smash Black Friday, but don’t forget to double-check your inventory and get your supplies orders ASAP if anything runs out.

With delivery delays this fall, waiting until the last minute means risking unhappy customers and very late Christmas orders.

Sell ​​digital products and courses? Make sure you have triple-checked your technical setup so that when your customers buy, they have easy access to their new purchases without having to bombard you with “help, where’s the lesson?” »Emails.

And a bonus tip that is just as important:

Take the time to really enjoy the season. This could mean blocking vacation days in advance. That could mean running your Black Friday deal a week early so you can enjoy the Thanksgiving break with your kids (and not have to be glued to your phone or computer.)

Or it could mean setting a deadline for shipping earlier than you normally would for Christmas orders so you don’t have to worry about whether your packages will arrive on time or not.

Yes, this season can generate huge sales, but it is also a magical time of year and you deserve to enjoy it as much as your customers. So make your joy a priority and don’t forget to breathe!

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