5 things to include in your marketing strategy in 2022

Five of the most important things to consider when planning your marketing strategy in 2022. It’s not just about NFT and influencer marketing. For many, it’s all about getting the basics right.

Personalize your marketing messages.

Everyone wants to feel like a brand is for them and them alone. The more you can personalize your B2C content strategy and marketing messages, the more effective they will be. Exploring the behaviors of your target audience allows for much more effective grouping of these targets.

Behavioral segmentation involves separating audiences into groups based on their activities, actions, page views, etc. Behavior groups can act very differently, even if they belong to the same age or lifestyle demographic. Understanding these groups, how different messages connect to different people is at the heart of one-to-one marketing. It’s a bit more than making sure your emails are addressed to someone’s name (although don’t dismiss that, that works great too.)

Marketers should look for ways to personalize their messaging. Don’t sell to a large audience, sell to Alan who has 2 kids, works 40 hours a week as a masonry tradesman and whose favorite food is pizza. Know your audience.

Data is everything. Let it shape how you market your business.

It’s becoming more important than ever to take a data-driven approach to marketing, in order to reach and drive engagement with your target audiences. Understanding market trends and audience interactions is key to shaping effective and engaging PR stories, and should be included in any digital PR strategy.

The most popular content platforms, including Google and Facebook, are seeking tighter control over audience targeting as they simultaneously move away from manual bidding capabilities. During this time, their algorithms have become more advanced and much better at understanding which ad images and types of copy will generate the best click-through and conversion rates. After all, that’s how they make their money.

In addition to data driving new creatives, it’s important for companies to analyze performance metrics of existing creatives to identify gaps. This allows companies (and agencies) to craft new creatives and shape new copies that directly impact these underperforming metrics.

Cut the bull. Honesty is the key.

Gone are the days when a brand benefited from saying how fantastic they were or how unique their ideas were, without the supporting data and evidence. People see through dishonest messages much easier today than before. Knowing your brand and understanding your own voice is more important than ever. The evidence that “brand honesty” has a positive effect on engagement and ultimately sales is clear. With more and more brands focusing on honest, open, and empathetic messaging rather than a “hard sell,” those that aren’t will likely stand out (and not in a good way).

Remember that audiences are naturally skeptical and question everything they see. If you can’t back up what you’re saying, don’t say it! It’s so simple.

Update your content – ​​your old content could harm your brand.

Businesses change. They grow and change direction, and therefore the type of messages they deliver also changes. Marketers need to ask themselves if they are fully aware of all those old blog posts and pieces of content that might not quite align with their current brand values, or might not match the quality of your current items. Chances are, if you’ve been writing content for a while, some of your old posts might not be of the same quality. While a drop in quality isn’t necessarily the end of the world, a misstep in messaging or tone can hurt your brand, so it’s worth spending some time checking out that old content.

Use video. Video, video and more video. The video is good (do you have the photo?)

It seems like every article about driving traffic and engagement drives people to use more video, and there’s a very simple reason. The video works. It’s one of the most important tools available to any brand looking to connect with higher-level audiences and drive engagement.

Video forges strong connections with consumers and engages with audiences far more than text and visual content. This in turn leads to more engagement with a brand and a lot more interaction. Most platforms actively promote video content above image and text-based content, and social media algorithms are designed to give videos a much higher reach. In short, if you’re not currently using video in your content marketing strategy, you’re missing out.

The five most important things to consider when planning your marketing strategy in 2022 compiled by AD Creation Studio, the digital communication and disruptive brand agency.

Comments are closed.