5 Steps For Marketing Management Students To Boost Their Career In Online Marketing -Dr Rana Singh


Marketing Management students learn about the various aspects and facets of Marketing Management including, but not limited to, Sales Management, Advertising Management, Consumer Behavior, Supply Chain Management supply and online marketing. Online marketing is becoming more and more important with the increasing rate of internet penetration in India and abroad.

The five steps for marketing management students are mentioned below to boost their career in online marketing.

1.Learning: Learning to market online is the first step in becoming a successful professional in online marketing. It is important to acquire the knowledge, skills and competences in the field of online marketing to boost one’s career in this field. There are several options for improving online marketing knowledge and skills. There is a plethora of books, eBooks and web content, educational materials, YouTube videos, e-learning materials, and MOOC courses available that can be leveraged to improve knowledge, skills and competencies in order to to boost their career in online marketing.

2.Practice:The next step after you have acquired the basic learning is to practice the various learnings of online marketing. The main goal of practicing the different learnings is to make sure that we are able to keep doing the required things repetitively so that online marketing learning gets stronger in our mind and becomes a habit. . One of the famous English quotes mentions “Practice Makes a Man Perfect”. This means that a consistent practice of the knowledge, skills and competencies of online marketing in the real world will make an individual perfect. The student should continue to practice Search Engine Optimization (SEO), updating metatags, improving website quality and content, creating paid social media ads, marketing through email, management and promotion of e-commerce platforms, creative and business-oriented writing. blogging, promoting the sales of products and services using social media marketing, improving the website to maximize traffic, maximizing user engagement opportunities, adding call-to-action buttons on the website, personalized targeted advertising, maximized lead management, etc.

3. Perfecting: Students should focus on honing their skills by doing the job over and over with an emphasis on excellence and precision with a results-based approach. They can consistently measure the results of their performance by looking at quantifiable metrics like Google Analytics and Alexa traffic rankings, in addition to page rankings. Students can focus on developing their skills under the guidance of qualified, knowledgeable and professionally qualified professionals. Improvement is the process of repeated actions with an emphasis on exceeding quality criteria in each subsequent action.

4.Implementation: Once students have honed their knowledge, skills and competences, they can begin to implement their knowledge, skills and competencies during any internship program with any large digital marketing company or any related start-up.

5.Win: Students can start making money joining any large digital marketing or advertising company. Alternatively, they can consider starting their own business. For starters, they can do a little presentation of their abilities and get small part-time jobs in nearby small and medium-sized businesses. They may also consider starting an online marketing consulting company to offer online marketing consulting services to various organizations.

There are plenty of opportunities for students to join various online learning platforms like Swayam, NPTEL, etc. The main platforms for learning free online marketing with / without certification are Google Digital Marketing Courses, SEMRUSH Academy, Hubspot Online Marketing Courses, Copy Bloggers Online Marketing. courses, Optimonster Digital Marketing Training, etc. The main platforms for learning online marketing after making payment are Reliable soft Academy, Click minded Digital Marketing Course, Udemy Digital Marketing Course, Digital Marketing Certified Associate Certification Training, Udacity Digital Marketing Course, etc.

The five steps mentioned in this article are likely to give a boost to marketing management students in the field of digital marketing. Marketing Management students are expected to pursue their professional interest in the field of online marketing with a high level of passion, keen interest in the development of knowledge, skills and competencies by leveraging the integrated approach of experiential learning and the results-based approach.

Disclaimer: The opinions expressed in the above article are those of the authors and do not necessarily represent or reflect the opinions of this publisher. Unless otherwise indicated, the author writes in a personal capacity. They are not intended and should not be taken to represent official ideas, attitudes or policies of any agency or institution.

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